Information Systems: A Manager's Guide to Harnessing Technology
Custom Version 7.0.2
By John Gallaugher
Michele Mislevy
Included Supplements
Key Features
- Unique approach to information systems by leading with strategic thinking before diving into technical topics
- Current and engaging case studies that challenge students to apply what they’ve learned
- Coverage of not only strategy and technology basics, but also of critical concepts including data analytics, security, social media, the sharing economy, disruptive innovation, network effects and more
- In-depth profiles on widely-known firms such as Facebook, Amazon, Google, Netflix, Rent the Runway, and Zara
- Customizable
Students
- Online Access Price
- $41.95
- Color Printed Textbook with Online Access Price
- $78.95
This well-respected textbook offers a proven approach that consistently garners student praise and faculty approval. Initially inspired by his dissatisfaction with out-of-date information systems textbooks, John Gallaugher set out to create a textbook that was as engaging and current as the best popular press tech articles. In addition to being updated annually, the book conveys durable knowledge about how business systems can enhance employees’ effectiveness, contribute to a company’s efficiency, and add to a firm’s overall value. Information Systems: A Manager’s Guide to Harnessing Technology also features a wealth of cases based on contemporary companies that engages students and excites them about the increasingly important role of tech plays in professional and corporate success.
- About the Author
- Acknowledgments
- Dedication
- Preface
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Chapter 1: Setting the Stage: Technology and the Modern Enterprise
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Chapter 2: Strategy and Technology: Concepts and Frameworks for Achieving Success
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Chapter 3: Zara: Fast Fashion from Savvy Systems
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Chapter 4: Netflix in Two Acts: Sustaining Leadership in an Epic Shift from Atoms to Bits
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Chapter 5: Moore's Law and More: Fast, Cheap Computing, and What This Means for the Manager
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Chapter 6: Disruptive Technologies: Understanding Giant Killers and Tactics to Avoid Extinction
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Chapter 7: Amazon: An Empire Stretching from Cardboard Box to Kindle to Cloud
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Chapter 8: Platforms, Network Effects, and Competing in a Winner-Take-All World
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Chapter 9: Social Media, Peer Production, and Leveraging the Crowd
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Chapter 10: The Sharing Economy, Collaborative Consumption, and Efficient Markets through Tech
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Chapter 11: Facebook: Platforms, Privacy, and Big Business from the Social Graph
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Chapter 12: Rent the Runway: Entrepreneurs Expanding an Industry by Blending Tech with Fashion
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Chapter 13: Understanding Software: A Primer for Managers
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Chapter 14: Software in Flux: Open Source, Cloud, Virtualized, and App-Driven Shifts
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Chapter 15: Data and Competitive Advantage: Databases, Analytics, AI and Machine Learning
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Chapter 16: A Manager’s Guide to the Internet and Telecommunications
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Chapter 17: Information Security: Barbarians at the Gateway (and Just About Everywhere Else)
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Chapter 18: Google in Three Parts: Search, Online Advertising, and an Alphabet of Opportunity
Instructor’s Manual
The Instructor’s Manual guides you through the main concepts of each chapter and important elements such as learning objectives, key terms, and key takeaways. Can include answers to chapter exercises, group activity suggestions, and discussion questions.
PowerPoint Lecture Notes
A PowerPoint presentation highlighting key learning objectives and the main concepts for each chapter are available for you to use in your classroom. You can either cut and paste sections or use the presentation as a whole.
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Test Bank Files for Import to Learning Management Systems
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Test Item File
Need assistance in supplementing your quizzes and tests? Our test-item files (in Word format) contain many multiple-choice, fill-in-the-blank, and short-answer questions.
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