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Textbook Details

Information Systems: A Manager's Guide to Harnessing Technology v10.0

By John Gallaugher

Published: May 2024
Discipline: Information Systems Textbooks
ISBN (Digital): 978-1-4533-4121-6

Brief Table of Contents

Chapter 1: Setting the Stage: Technology and the Modern Enterprise
Chapter 2: Zara: Fast Fashion from Savvy Systems
Chapter 3: Strategy and Technology: Concepts and Frameworks for Achieving Success
Chapter 4: FreshDirect: A Tech-Heavy Online Grocer Succeeds Where Others Fail
Chapter 5: Netflix: Sustaining Leadership in an Epic Shift from Atoms to Bits
Chapter 6: Moore’s Law and More: Fast/Cheap Computing and What This Means for the Manager
Chapter 7: Disruptive Technologies: Understanding Giant Killers and Tactics to Avoid Extinction
Chapter 8: Amazon: An Empire Stretching from Cardboard Box to Kindle to Cloud
Chapter 9: Shein and Temu: E-commerce Giants from Asia Grow Globally
Chapter 10: Platforms, Network Effects, and Competing in a Winner-Take-All World
Chapter 11: Social Media, Peer Production, and Leveraging the Crowd
Chapter 12: The Sharing Economy, Collaborative Consumption, and Efficient Markets through Tech
Chapter 13: From Facebook to Meta: Platforms, Privacy, and Big Business from the Social Graph
Chapter 14: Rent the Runway: Entrepreneurs Expanding an Industry by Blending Tech with Fashion
Chapter 15: Understanding Software: A Primer for Managers
Chapter 16: Software in Flux: Open Source, Cloud, Virtualized, and App-Driven Shifts
Chapter 17: Data and Competitive Advantage: Databases, Analytics, and Prepping Data for Use with AI
Chapter 18: Artificial Intelligence—the Tech Impacting Nearly Every Industry
Chapter 19: Advertising Technologies: Balancing Personalization with Privacy as Technology and Regulation Evolve
Chapter 20: A Manager’s Guide to the Internet and Telecommunications
Chapter 21: Information Security: Barbarians at the Gateway (And Just about Everywhere Else)
Chapter 22: Google in Three Parts: Search, Online Advertising, and an Alphabet of Opportunity
Appendix A: Essential Skills for Excel

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