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Textbook Details

Information Systems: A Manager's Guide to Harnessing Technology v9.1

By John Gallaugher

Published: August 2022
Discipline: Information Systems Textbooks
ISBN (Digital): 978-1-4533-4169-8

Brief Table of Contents

Chapter 1: Setting the Stage: Technology and the Modern Enterprise
Chapter 2: Strategy and Technology: Concepts and Frameworks for Achieving Success
Chapter 3: FreshDirect: A Tech-Heavy Online Grocer Succeeds Where Others Fail
Chapter 4: Zara: Fast Fashion from Savvy Systems
Chapter 5: Netflix in Two Acts: Sustaining Leadership in an Epic Shift from Atoms to Bits
Chapter 6: Moore's Law and More: Fast, Cheap Computing, and What This Means for the Manager
Chapter 7: Disruptive Technologies: Understanding Giant Killers and Tactics to Avoid Extinction
Chapter 8: Amazon: An Empire Stretching from Cardboard Box to Kindle to Cloud
Chapter 9: Platforms, Network Effects, and Competing in a Winner-Take-All World
Chapter 10: Social Media, Peer Production, and Leveraging the Crowd
Chapter 11: The Sharing Economy, Collaborative Consumption, and Efficient Markets through Tech
Chapter 12: Facebook: Platforms, Privacy, and Big Business from the Social Graph
Chapter 13: Rent the Runway: Entrepreneurs Expanding an Industry by Blending Tech with Fashion
Chapter 14: Understanding Software: A Primer for Managers
Chapter 15: Software in Flux: Open Source, Cloud, Virtualized, and App-Driven Shifts
Chapter 16: Data and Competitive Advantage: Databases, Analytics, AI, and Machine Learning
Chapter 17: Advertising Technologies: Balancing Personalization with Privacy as Technology and Regulation Evolve
Chapter 18: A Manager’s Guide to the Internet and Telecommunications
Chapter 19: Information Security: Barbarians at the Gateway (and Just About Everywhere Else)
Chapter 20: Google in Three Parts: Search, Online Advertising, and an Alphabet of Opportunity
Appendix A: Essential Skills for Excel

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