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Brief Table of Contents

• Chapter 1: Leading an Ethical Organization: Corporate Governance, Corporate Ethics, and Social Responsibility
• Chapter 2: Mastering Strategy: Art and Science
• Chapter 3: Leading Strategically
• Chapter 4: Evaluating the External Environment
• Chapter 5: Managing Firm Resources
• Chapter 6: Selecting Business-Level Strategies
• Chapter 7: Supporting the Business-Level Strategy: Competitive and Cooperative Moves
• Chapter 8: Selecting Corporate-Level Strategies

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