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Textbook Details
By Dave Ketchen and Jeremy Short
- Published
- January 2018
- Discipline
- Management & Organization Textbooks
- ISBN (Digital)
- 978-1-4533-8682-8
Brief Table of Contents
- Chapter 1: Mastering Strategy: Art and Science
- Chapter 2: Leading Strategically
- Chapter 3: Evaluating the External Environment
- Chapter 4: Managing Company Resources
- Chapter 5: Selecting Business-Level Strategies
- Chapter 6: Supporting the Business-Level Strategy: Competitive and Cooperative Moves
- Chapter 7: Competing in International Markets
- Chapter 8: Selecting Corporate-Level Strategies
- Chapter 9: Executing Strategy through Organizational Design
- Chapter 10: Leading an Ethical Organization: Corporate Governance, Corporate Ethics, and Social Responsibility