Understanding Media and Culture: An Introduction to Mass Communication
Custom Version 1.0.2
By Jack Lule
dean colby
Included Supplements
Key Features
Teach Introduction to Mass Communication? Flat World gives faculty the open license and tools to easily personalize textbooks online. Change words, move chapters -- now a textbook by expert authors precisely fits your syllabus, all at a fair price for your students.
Students
- Image Credits
- Acknowledgments
- About the Author
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Chapter 1: Introduction for CU JOUR1001 Students
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Chapter 2: How to Write An Essay For JOUR1001
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Chapter 3: Media and Culture
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Chapter 4: Media Effects
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Chapter 5: Books
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Chapter 6: Newspapers
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Chapter 7: Magazines
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Chapter 8: Music
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Chapter 9: Radio
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Chapter 10: Movies
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Chapter 11: Television
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Chapter 12: Electronic Games and Entertainment
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Chapter 13: The Internet and Social Media
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Chapter 14: Advertising and Public Relations
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Chapter 15: Economics of Mass Media
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Chapter 16: Ethics of Mass Media
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Chapter 17: Media and Government
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Chapter 18: The Future of Mass Media
Instructor’s Manual
The Instructor’s Manual guides you through the main concepts of each chapter and important elements such as learning objectives, key terms, and key takeaways. Can include answers to chapter exercises, group activity suggestions, and discussion questions.
PowerPoint Lecture Notes
A PowerPoint presentation highlighting key learning objectives and the main concepts for each chapter are available for you to use in your classroom. You can either cut and paste sections or use the presentation as a whole.
Test Item File
Need assistance in supplementing your quizzes and tests? Our test-item files (in Word format) contain many multiple-choice, fill-in-the-blank, and short-answer questions.
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