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Textbook Details

Cover of Understanding Media and Culture: An Introduction to Mass Communication v1.0.4

Understanding Media and Culture: An Introduction to Mass Communication v1.0.4

By Jack Lule

Published: August 2012
Discipline: Communication Textbooks
ISBN (Digital): 978-1-4533-4760-7

Brief Table of Contents

Chapter 1: Media and Culture
Chapter 2: Media Effects
Chapter 3: Books
Chapter 4: Newspapers
Chapter 5: Magazines
Chapter 6: Music
Chapter 7: Radio
Chapter 8: Movies
Chapter 9: Television
Chapter 10: The Internet and Social Media
Chapter 11: Advertising and Public Relations
Chapter 12: Economics of Mass Media
Chapter 13: Ethics of Mass Media
Chapter 14: Media and Government
Chapter 15: The Future of Mass Media

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