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Textbook Details

By Scott McLean
Published
August 2014
Discipline
Business Communication Textbooks
ISBN (Digital)
978-1-4533-6449-9

Brief Table of Contents

  • Chapter 1: Effective Business Communication
  • Chapter 2: Delivering Your Message
  • Chapter 3: Effective Business Writing
  • Chapter 4: Writing Preparation
  • Chapter 5: Writing
  • Chapter 6: Revising and Presenting Your Writing
  • Chapter 7: Business Writing in Action
  • Chapter 8: Developing Business Presentations
  • Chapter 9: Presentations to Persuade
  • Chapter 10: Negative News and Crisis Communication
  • Chapter 11: Intercultural and International Business Communication

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