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Textbook Details

By Scott McLean
Published
September 2016
Discipline
Business Communication Textbooks
ISBN (Digital)
978-1-4533-7767-3

Brief Table of Contents

  • Chapter 1: Effective Business Communication
  • Chapter 2: Culture, Relationships, and Conflict
  • Chapter 3: Delivering Your Message
  • Chapter 4: Understanding Your Audience
  • Chapter 5: Social Media and Intercultural Communication
  • Chapter 6: Nonverbal Communication across Cultures
  • Chapter 7: Intercultural Communication, Popular Culture, and Social Change
  • Chapter 8: Group Communication, Teamwork, and Leadership
  • Chapter 9: Negative News and Crisis Communication

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