Business Communication for Success
Custom Version 2.0.1
By Scott McLean
Michael Hohn
Included Supplements
Key Features
- Student-engaging activities including role-plays, small-group activities, and games.
- Assignment-based learnings such as journal writings, case studies, and self-assessment activities.
- Clear, modular organization based on four parts of business communication: principles, writing, presenting, and applying business communication.
- Customizable.
Students
Business Communication for Success provides a comprehensive, integrated approach to the study and application of written and oral business communication. Following initial chapters that describe the subject's foundations, the second sequence of chapters focuses on the process of writing, then oral performance with an emphasis on results. The final set of chapters explores contexts from interpersonal to intercultural, groups to leadership, and intercultural to international—and the many situations in which business communication most often occurs. The result is a fully modern discussion that is based on real-world examples to prepare students for a rapidly evolving world of business communication.
- About the Author
- Acknowledgments
- Dedications
- Preface
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Chapter 1: Effective Business Communication
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Chapter 2: Group Communication, Teamwork, and Leadership
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Chapter 3: Intrapersonal and Interpersonal Business Communication
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Chapter 4: Delivering Your Message
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Chapter 5: Nonverbal Delivery
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Chapter 6: Understanding Your Audience
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Chapter 7: Developing Business Presentations
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Chapter 8: Effective Business Writing
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Chapter 9: Business Writing in Action
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Chapter 10: Intercultural and International Business Communication
Instructor’s Manual
The Instructor’s Manual guides you through the main concepts of each chapter and important elements such as learning objectives, key terms, and key takeaways. Can include answers to chapter exercises, group activity suggestions, and discussion questions.
PowerPoint Lecture Notes
A PowerPoint presentation highlighting key learning objectives and the main concepts for each chapter are available for you to use in your classroom. You can either cut and paste sections or use the presentation as a whole.
Test Generator - powered by Cognero
FlatWorld has partnered with Cognero, a leading online assessment system, that allows you to create printable tests from FlatWorld provided content.
Test Bank Files for Import to Learning Management Systems
For your convenience, we've packaged our test items for easy import into Learning Management Systems like Blackboard, Brightspace/D2L, Canvas, Moodle, or Respondus.
Test Item File
Need assistance in supplementing your quizzes and tests? Our test-item files (in Word format) contain many multiple-choice, fill-in-the-blank, and short-answer questions.
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