---

Brief Table of Contents

• Chapter 1: What Is Marketing?
• Chapter 2: Strategic Planning and Sustainability in the Global Marketplace
• Chapter 3: Gathering and Using Information: Marketing Research and Market Intelligence
• Chapter 4: Consumer Behavior: How People Make Buying Decisions
• Chapter 5: Business Buying Behavior
• Chapter 6: Market Segmenting, Targeting, and Positioning
• Chapter 7: Product and Service Decisions
• Chapter 8: Developing and Managing Offerings
• Chapter 9: The Value Chain: Creating Customer Value Through Supply Chain and Distribution Channels
• Chapter 10: Integrated Marketing Communications and Traditional Media Marketing
• Chapter 11: Digital Marketing
• Chapter 12: Professional Selling
• Chapter 13: Customer Satisfaction, Loyalty, and Empowerment
• Chapter 14: Price, the Only Revenue Generator
• Chapter 15: The Marketing Plan

First Name

Last Name

Email Address (Professional)

Institution Where You Teach

New School Name

Course for which you're evaluating this book