FlatWorld will be closed on Monday, May 25th, 2026 for Memorial Day. Customer Service will respond to inquiries as soon as possible. We wish you all an enjoyable and safe holiday weekend!

Request an Examination Copy

FlatWorld offers examination copies of our textbooks to educators at no cost.

Textbook Details

Principles of Marketing v6.0

By Jeff Tanner and Mary Anne Raymond

Published: January 2026
Discipline: Marketing Textbooks
ISBN (Digital): 979-8-88794-499-9

Brief Table of Contents

Chapter 1: What Is Marketing?
Chapter 2: Strategic Planning and Sustainability in the Global Marketplace
Chapter 3: Gathering and Using Information: Marketing Research and Market Intelligence
Chapter 4: Consumer Behavior: How People Make Buying Decisions
Chapter 5: Business Buying Behavior
Chapter 6: Market Segmenting, Targeting, and Positioning
Chapter 7: Product and Service Decisions
Chapter 8: Developing and Managing Offerings
Chapter 9: The Value Chain: Creating Customer Value Through Supply Chain and Distribution Channels
Chapter 10: Integrated Marketing Communications and Traditional Media Marketing
Chapter 11: Digital Marketing
Chapter 12: Professional Selling
Chapter 13: Customer Satisfaction, Loyalty, and Empowerment
Chapter 14: Price, the Only Revenue Generator
Chapter 15: The Marketing Plan

Examination Copy Form

All fields are required.