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Textbook Details

Cover of eMarketing: The Essential Guide to Online Marketing v1.0.1

eMarketing: The Essential Guide to Online Marketing v1.0.1

By Rob Stokes

Published: January 2014
ISBN (Digital): 978-1-4533-6194-8

Brief Table of Contents

Chapter 1: Introduction to eMarketing
Chapter 2: eMarketing Strategy
Chapter 3: Market Research
Chapter 4: Crowdsourcing
Chapter 5: Web Site Development and Design
Chapter 6: Online Copywriting
Chapter 7: Mobile Marketing
Chapter 8: E-mail Marketing
Chapter 9: Online Advertising
Chapter 10: Affiliate Marketing
Chapter 11: Search Engine Marketing
Chapter 12: Search Engine Optimization
Chapter 13: Pay per Click Advertising
Chapter 14: Viral Marketing
Chapter 15: Social Media
Chapter 16: Web Public Relations
Chapter 17: Online Reputation Management
Chapter 18: Customer Relationship Management
Chapter 19: Web Analytics and Conversion Optimization

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