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Brief Table of Contents

• Chapter 1: Introduction to eMarketing
• Chapter 2: The Internet and Social Media
• Chapter 3: eMarketing Strategy
• Chapter 4: Online Copywriting
• Chapter 5: Blogs, Podcasts, and Search Engine Optimization (SEO)
• Chapter 6: Online Reputation Management
• Chapter 7: Web Public Relations
• Chapter 8: E-mail Marketing
• Chapter 9: Online Advertising
• Chapter 10: Pay per Click Advertising
• Chapter 11: Crowdsourcing
• Chapter 12: Viral Marketing
• Chapter 13: The Future of Mass Media

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