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Textbook Details
By M. Joseph Sirgy, Don R. Rahtz, and Laura Portolese
- Published
- May 2014
- Discipline
- Marketing Textbooks
- ISBN (Digital)
- 978-1-4533-6314-0
Brief Table of Contents
- Chapter 1: The Consumer in the Marketplace and Conducting Consumer Research
- Chapter 2: The Consumer Decision-Making Process
- Chapter 3: Symbolic Consumption, Self-Image, and Personality
- Chapter 4: Personal Values, Lifestyles, Psychographics, and Relationships
- Chapter 5: Memory, Learning, Perception, and Cognition
- Chapter 6: Motivation, Emotion, Mood, and Involvement
- Chapter 7: Beliefs, Attitude, Intention, and Behavior
- Chapter 8: Communication and Persuasion
- Chapter 9: Culture and Cross-Culture
- Chapter 10: Subcultures and Social Class
- Chapter 11: Reference Groups, Social Identity, Social Networks, and Social Power
- Chapter 12: Household, Family, Women, Youth, and Children
- Chapter 13: Organizational Buying
- Chapter 14: Sociology of Fashion and Diffusion of Technological Innovations
- Chapter 15: Consumer Behavior, Public Policy, and Society
- Chapter 16: Appendix