Published: December 2021
ISBN: 978-1-4533-4097-4

Principles of Marketing/Management

Custom Version 5.0.1

By Talya Bauer, Berrin Erdogan, and Jeremy Short

Adapted by Matthew Mecs

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FlatWorld eReader: Mobile-friendly, searchable online textbook
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- Integrated quizzes and flashcards connected to each online textbook to help you study.
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High-quality, full color, printed textbook shipped to your door.
FlatWorld eReader: Mobile-friendly, searchable online textbook
- Included online Homework system — at no additional cost. Complete assignments and tests on any device if assigned by your instructor.
- Integrated quizzes and flashcards connected to each online textbook to help you study.

Print + Basic Access: $63.95

Access until: January 2, 2027 (one year)

High-quality, full color, printed textbook shipped to your door.
FlatWorld eReader: Mobile-friendly, searchable online textbook
- Included online Homework system — at no additional cost. Complete assignments and tests on any device if assigned by your instructor.
- Integrated quizzes and flashcards connected to each online textbook to help you study.
Downloadable, copy-protected PDF for reading offline on multiple devices—file is yours to keep. Downloaded files are protected by digital rights management and must be accessed using Adobe Digital Editions.

Print + Standard Access: $83.95

Access until: January 2, 2027 (one year)

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