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Published: July 2025
ISBN: 979-8-88794-857-7

Principles of Marketing

Custom Version 5.0.1

By Jeff Tanner and Mary Anne Raymond

Adapted by Clayton Sullivan

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- Integrated quizzes and flashcards connected to each online textbook to help you study.

Print + Basic Access: $66.95

Access until: January 2, 2027 (one year)

High-quality, full color, printed textbook shipped to your door.
FlatWorld eReader: Mobile-friendly, searchable online textbook
- Integrated quizzes and flashcards connected to each online textbook to help you study.
Downloadable, copy-protected PDF for reading offline on multiple devices—file is yours to keep. Downloaded files are protected by digital rights management and must be accessed using Adobe Digital Editions.

Print + Standard Access: $86.95

Access until: January 2, 2027 (one year)

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