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Owensboro Community and Technical College

BAS 282 Principles of Marketing with Michael Boyd

Updating Soon - January 2026

Published: April 2016
ISBN: 978-1-4533-7449-8

Principles of Marketing

Version 3.0

By Jeff Tanner and Mary Anne Raymond

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High-quality, full color, printed textbook shipped to your door.
FlatWorld eReader: Mobile-friendly, searchable online textbook
- Included online Homework system — at no additional cost. Complete assignments and tests on any device if assigned by your instructor.
- Integrated quizzes and flashcards connected to each online textbook to help you study.

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Access until: January 2, 2027 (one year)

High-quality, full color, printed textbook shipped to your door.
FlatWorld eReader: Mobile-friendly, searchable online textbook
- Included online Homework system — at no additional cost. Complete assignments and tests on any device if assigned by your instructor.
- Integrated quizzes and flashcards connected to each online textbook to help you study.
Downloadable, copy-protected PDF for reading offline on multiple devices—file is yours to keep. Downloaded files are protected by digital rights management and must be accessed using Adobe Digital Editions.

Print + Standard Access: $83.95

Access until: January 2, 2027 (one year)

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