Your Course

Owensboro Community and Technical College

BAS 282 Principles of Marketing with Kayla Altman

Start Date: March 2021

Newer Version Available

Published: April 2016
ISBN: 978-1-4533-7449-8

Principles of Marketing

Version 3.0

By Jeff Tanner and Mary Anne Raymond

Recommended!

FlatWorld eReader: Mobile-friendly, searchable online textbook
- Included online Homework system — at no additional cost. Complete assignments and tests on any device if assigned by your instructor.
- Integrated quizzes and flashcards connected to each online textbook to help you study.

Basic Access: $36.95

Access until: February 24, 2027 (one year)

FlatWorld eReader: Mobile-friendly, searchable online textbook
- Included online Homework system — at no additional cost. Complete assignments and tests on any device if assigned by your instructor.
- Integrated quizzes and flashcards connected to each online textbook to help you study.
Downloadable, copy-protected PDF for reading offline on multiple devices—file is yours to keep. Downloaded files are protected by digital rights management and must be accessed using Adobe Digital Editions.

Standard Access: $56.95

Access until: February 24, 2027 (one year)

High-quality, full color, printed textbook shipped to your door.
FlatWorld eReader: Mobile-friendly, searchable online textbook
- Included online Homework system — at no additional cost. Complete assignments and tests on any device if assigned by your instructor.
- Integrated quizzes and flashcards connected to each online textbook to help you study.

Print + Basic Access: $63.95

Access until: February 24, 2027 (one year)

High-quality, full color, printed textbook shipped to your door.
FlatWorld eReader: Mobile-friendly, searchable online textbook
- Included online Homework system — at no additional cost. Complete assignments and tests on any device if assigned by your instructor.
- Integrated quizzes and flashcards connected to each online textbook to help you study.
Downloadable, copy-protected PDF for reading offline on multiple devices—file is yours to keep. Downloaded files are protected by digital rights management and must be accessed using Adobe Digital Editions.

Print + Standard Access: $83.95

Access until: February 24, 2027 (one year)

Already purchased a pass or code from your college bookstore? Select REDEEM to begin.