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Anne Arundel Community College

BPA 125/276 Marketing Principles with Al Walker

Start Date: March 2021

Updating Soon - January 2026

Published: March 2019
ISBN: 978-1-4533-9195-2

Principles of Marketing

Version 4.0

By Jeff Tanner and Mary Anne Raymond

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High-quality, full color, printed textbook shipped to your door.
FlatWorld eReader: Mobile-friendly, searchable online textbook
- Included online Homework system — at no additional cost. Complete assignments and tests on any device if assigned by your instructor.
- Integrated quizzes and flashcards connected to each online textbook to help you study.
Downloadable, copy-protected PDF for reading offline on multiple devices—file is yours to keep. Downloaded files are protected by digital rights management and must be accessed using Adobe Digital Editions.

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