This text is used for all sections of MK 351

Your Course

Park University

MK351 Marketing 351 with Jorge Villa

Start Date: October 2022

Published: September 2019
ISBN: 978-1-4533-3417-1

Principles of Marketing

Custom Version 4.0.1

By Jeff Tanner and Mary Anne Raymond

Adapted by Paul Ford

Recommended!

FlatWorld eReader: Mobile-friendly, searchable online textbook
- Included online Homework system — at no additional cost. Complete assignments and tests on any device if assigned by your instructor.
- Integrated quizzes and flashcards connected to each online textbook to help you study.

Basic Access: $33.95

Access until: January 2, 2027 (one year)

FlatWorld eReader: Mobile-friendly, searchable online textbook
- Included online Homework system — at no additional cost. Complete assignments and tests on any device if assigned by your instructor.
- Integrated quizzes and flashcards connected to each online textbook to help you study.
Downloadable, copy-protected PDF for reading offline on multiple devices—file is yours to keep. Downloaded files are protected by digital rights management and must be accessed using Adobe Digital Editions.

Standard Access: $53.95

Access until: January 2, 2027 (one year)

High-quality, full color, printed textbook shipped to your door.
FlatWorld eReader: Mobile-friendly, searchable online textbook
- Included online Homework system — at no additional cost. Complete assignments and tests on any device if assigned by your instructor.
- Integrated quizzes and flashcards connected to each online textbook to help you study.

Print + Basic Access: $65.95

Access until: January 2, 2027 (one year)

High-quality, full color, printed textbook shipped to your door.
FlatWorld eReader: Mobile-friendly, searchable online textbook
- Included online Homework system — at no additional cost. Complete assignments and tests on any device if assigned by your instructor.
- Integrated quizzes and flashcards connected to each online textbook to help you study.
Downloadable, copy-protected PDF for reading offline on multiple devices—file is yours to keep. Downloaded files are protected by digital rights management and must be accessed using Adobe Digital Editions.

Print + Standard Access: $85.95

Access until: January 2, 2027 (one year)

Already purchased a pass or code from your college bookstore? Select REDEEM to begin.