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Mount Wachusett Community College

MKT 142 Marketing: MKT 142 with Elmer Eubanks

Start Date: September 2025

Updating Soon - January 2026

Published: September 2022
ISBN: 978-1-4533-3921-3

Principles of Marketing

Version 5.0

By Jeff Tanner and Mary Anne Raymond

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High-quality, full color, printed textbook shipped to your door.
FlatWorld eReader: Mobile-friendly, searchable online textbook
- Included online Homework system — at no additional cost. Complete assignments and tests on any device if assigned by your instructor.
- Integrated quizzes and flashcards connected to each online textbook to help you study.
Downloadable, copy-protected PDF for reading offline on multiple devices—file is yours to keep. Downloaded files are protected by digital rights management and must be accessed using Adobe Digital Editions.
SmartHelper: AI-powered study tool within our eReader and Homework System provides in-context references. Responses are curated only within your textbook.
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- Generated for multiple languages
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