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University of Minnesota - Twin Cities

OLPD 3401 OLPD 3401 – Teaching Marketing Promotion with Luis Moreno

Start Date: January 2026

Published: July 2023
ISBN: 979-8-88794-243-8

Principles of Marketing and Analytics

Custom Version 5.0.2

By Jeff Tanner and Mary Anne Raymond

Adapted by Jonathan Stuart

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- Integrated quizzes and flashcards connected to each online textbook to help you study.
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High-quality, full color, printed textbook shipped to your door.
FlatWorld eReader: Mobile-friendly, searchable online textbook
- Included online Homework system — at no additional cost. Complete assignments and tests on any device if assigned by your instructor.
- Integrated quizzes and flashcards connected to each online textbook to help you study.

Print + Basic Access: $63.95

Access until: February 24, 2027 (one year)

High-quality, full color, printed textbook shipped to your door.
FlatWorld eReader: Mobile-friendly, searchable online textbook
- Included online Homework system — at no additional cost. Complete assignments and tests on any device if assigned by your instructor.
- Integrated quizzes and flashcards connected to each online textbook to help you study.
Downloadable, copy-protected PDF for reading offline on multiple devices—file is yours to keep. Downloaded files are protected by digital rights management and must be accessed using Adobe Digital Editions.

Print + Standard Access: $83.95

Access until: February 24, 2027 (one year)

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