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Western Michigan University

MKTG 2500 Marketing Principles - Logan Pant

Start Date: September 2026

Published: January 2026
ISBN: 979-8-88794-499-9

Principles of Marketing

Version 6.0

By Jeff Tanner and Mary Anne Raymond

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FlatWorld eReader: Mobile-friendly, searchable online textbook
- Included online Homework system — at no additional cost. Complete assignments and tests on any device if assigned by your instructor.
- Integrated quizzes and flashcards connected to each online textbook to help you study.
SmartHelper: AI-powered study tool within our eReader and Homework System provides in-context references. Responses are curated only within your textbook.

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High-quality, full color, printed textbook shipped to your door.
FlatWorld eReader: Mobile-friendly, searchable online textbook
- Included online Homework system — at no additional cost. Complete assignments and tests on any device if assigned by your instructor.
- Integrated quizzes and flashcards connected to each online textbook to help you study.
Downloadable, copy-protected PDF for reading offline on multiple devices—file is yours to keep. Downloaded files are protected by digital rights management and must be accessed using Adobe Digital Editions.
SmartHelper: AI-powered study tool within our eReader and Homework System provides in-context references. Responses are curated only within your textbook.
Audiobook: Listen to the audio version of your textbook.
- Generated for multiple languages
- To request additional languages, please have your professor reach out to customer support.
Podcasts: Bring your textbook to life through engaging, two-person conversations that explore key concepts, examples, and case studies.

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