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West Valley College

BUSN 056 Marketing Principles with David Hood

Start Date: August 2026

Published: January 2026
ISBN: 979-8-88794-499-9

Principles of Marketing

Version 6.0

By Jeff Tanner and Mary Anne Raymond

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- Integrated quizzes and flashcards connected to each online textbook to help you study.
Downloadable, copy-protected PDF for reading offline on multiple devices—file is yours to keep. Downloaded files are protected by digital rights management and must be accessed using Adobe Digital Editions.
SmartHelper: AI-powered study tool within our eReader and Homework System provides in-context references. Responses are curated only within your textbook.
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