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Business English for Success, v. 1.0
- By: Scott McLean
- Version: 1.0
- Shared Versions: 1 what's this?
- Pub Date: September 2011
- eISBN: 978-1-4533-3111-8
- Pages: 406
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Table of Contents:
- About the Author
- Chapter 1: Writing Basics: What Makes a Good Sentence?
- Chapter 2: Punctuation
- Chapter 3: Working with Words: Which Word Is Right?
- Chapter 4: Help for English Language Learners
- Chapter 5: Writing Paragraphs: Separating Ideas and Shaping Content
- Chapter 6: Refining Your Writing: How Do I Improve My Writing Technique?
- Chapter 7: The Writing Process: How Do I Begin?
- Chapter 8: Writing Essays: From Start to Finish
- Chapter 9: Effective Business Writing
- Chapter 10: Writing Preparation
- Chapter 11: Writing
- Chapter 12: Revising and Presenting Your Writing
- Chapter 13: Business Writing in Action
- Chapter 14: APA and MLA Documentation and Formatting
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Business English for Success provides instruction in steps, builds writing, reading, and critical thinking, and combines comprehensive grammar review with an introduction to paragraph writing and composition. This step-by-step approach provides a clear path to student-centered learning. A wide range of writing levels and abilities are addressed, helping each student prepare for the next writing or university course.
The text opens with a discussion on the sentence and then breaks it down into its elemental components, before reconstructing them into effective sentences, paragraphs, and larger assignments. Then, starting in Chapter 9: Effective Business Writing, the discussion applies lessons learned from the previous foundational chapters into common business issues and applications. From paraphrasing and plagiarism to style to the research process, the expectations increase as several common business documents are presented, including text messages and e-mail, memorandums and letters, the business proposal, business report, resume, and the sales message.
Check out the features below for more detail.
Exercises are integrated in each segment. Each concept is immediately reinforced as soon as it is introduced to keep students on track.
Exercises are designed to facilitate interaction and collaboration. This allows for peer-peer engagement, development of interpersonal skills, and promotion of critical-thinking skills.
Exercises that involve self-editing and collaborative writing are featured. This feature develops and promotes student interest in the knowledge areas and content.
There are clear internal summaries and effective displays of information. This contributes to ease of access to information and increases students’ ability to locate desired content.
Rule explanations are simplified with clear, relevant, and theme-based examples. This feature provides context that will facilitate learning and increase knowledge retention.
There is an obvious structure to the chapter and segment level. This allows for easy adaptation to existing and changing course needs or assessment outcomes.
Scott McLean’s Business English for Success provides a range of discussion, examples, and exercises from writing development to essay mastery AND it applies those writing principles to developing clear and effective business communication documents. Peruse the book online or order a desk copy today!
This textbook comes with the following materials that you can use in your classroom.Test Item File
Need assistance in supplementing your quizzes and tests? Our test item files (in Word format) contain many true/false, multiple choice, fill in the blanks, and short essay questions.Instructor Manual
The Instructor Manual (in Word format) will help guide you through the main concepts of each chapter such as learning objectives, key terms and takeaways. Many also include explanations and answers to chapter exercises.Powerpoint Lecture Notes
A PowerPoint presentation highlighting key learning objectives and the main concepts for each chapter are available for you to use in your classroom. You can either cut and paste sections or use the presentation as a whole
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