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Cover of Effective Business Communication v3.0
March 2021
Page Count: 
ISBN (Digital): 

Effective Business Communication

Version 3.0
By Scott McLean

Key Features

  • Provides relevant background for content presented and highlights key theories.
  • Examines communication, culture, and their interaction in practical, real-world contexts.
  • Each chapter  is self-contained, allowing for mix-and-match flexibility and custom or course-specific design. They are also structured around several supportive learning components:
    • “Introductory Exercises” set the stage for topics to be presented in the coming chapter.
    • “Learning Objectives” at the beginning of each main section help guide and focus students’ learning.
    • The “Key Term Preview” feature familiarizes students with key concepts and terminology before reading the chapter so they better understand and retain information.
    • Key terms highlight important concepts and terminology throughout the text.
    • “Key Takeaways” at the end of every main section echo and reinforce the section’s “Learning Objectives.”
    • “Exercises” at the end of each main section promote deeper learning and retention of new concepts by stimulating critical analysis.
  • Videos embedded throughout the text provide useful context and interest.
  • Customizable


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Effective Business Communication is suitable for courses such as Business Communication, Professional Communication, Communicating at Work or similar course titles taught in business or communication departments at the undergraduate and graduate levels at both two- and four-year institutions.

Effective Business Communication provides a comprehensive, integrated approach to the study and application of written and oral business communication. The book starts with an emphasis on business communication soft skills—increasingly in demand by employers, featured in job descriptions, and clearly related to professional success. Links to self-assessments highlight strengths as well as opportunities for improvement. The book’s second section transitions to a focus on business writing, followed by a third section that features business presentations, dealing with conflict in business, crisis communication, and intercultural contexts. Each section is supported and enriched by relevant, real world, and current examples. 

New in This Version

  • Streamlined and condensed to now encompass fourteen chapters, a decrease of five chapters compared to the previous version.
  • Refreshed exercises, images, and videos throughout the text reinforce learning.
  • New or revised sections on
    • Emotional intelligence and adaptability (Section 1.8)
    • Leadership (Section 1.9)
    • Conflict management (Section 1.10)
    • Impacts of artificial intelligence on the workplace (Section 1.11)
    • Mobile communication messages (Section 5.8)
    • Myths of public speaking, speech anxiety and stage fright (Section 6.4)
    • Effective visual aids (Section 7.5)
    • Strategies for presentation success (Section 8.2)
    • Effective motivational strategies to gain audience attention (Section 9.4)
    • Effective strategies for the presentation to persuade (Section 10.4)
    • Sound Bites, Message Maps, Quotes, and Earworms (Section 11.2)
    • Viral messages (Section 11.11)
    • Conflict strategies and BATNA (Section 12.5)
    • Cause marketing and social change (Section 13.6)
    • International communication and the global marketplace (Section 14.2)
    • International business and law enforcement (Section 14.3)
    • International job assignment (Section 14.4)
    • Family business challenges (Section 14.7)
    • Deep Web, Darknets, Blogs, and Microblogs (Section 14.8)
    • Popular culture and business communication across cultures (Section 14.9)
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Instructor’s Manual

Instructor’s Manual

The Instructor’s Manual guides you through the main concepts of each chapter and important elements such as learning objectives, key terms, and key takeaways. Can include answers to chapter exercises, group activity suggestions, and discussion questions.

Instructor’s Manual

PowerPoint Lecture Notes

PowerPoint Lecture Notes

A PowerPoint presentation highlighting key learning objectives and the main concepts for each chapter are available for you to use in your classroom. You can either cut and paste sections or use the presentation as a whole.

PowerPoint Lecture Notes

Test Generator - powered by Cognero

Test Generator - powered by Cognero

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Test Bank Files for Import to Learning Management Systems

Test Bank Files for Import to Learning Management Systems

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Test Item File

Test Item File

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Sample Syllabi

Sample Syllabi

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Scott McLean Walden University

Scott McLean is a Senior Contributing Faculty Member with the Communication Department at Walden University. He also served as Associate Professor of Business Communication for the W. A. Franke College of Business, Northern Arizona University—Yuma, on a combined campus partnership with the University of Arizona and Arizona Western College. Scott was the 2007–2011 Shadle-EdgeCombe Endowed Faculty Chair at Arizona Western College. 

Scott has written or co-written several other FlatWorld titles in communication, English, and business. His publishing record includes articles in peer-review journals, classic car magazines, and newspapers. From his experience working with students at the community college and undergraduate levels (including developmental English, college preparation, composition and argumentation, literature and analysis, and business communication), Scott has learned the importance of providing students with clear, concise learning resources with scaffolding and frequent opportunities for engagement and demonstration of skill mastery. He has also come to appreciate the important role the first English and business communication courses play in helping students achieve overall academic success. 

Scott serves as an international business and industry consultant and has worked with The Robert Wood Johnson Foundation and The Confederated Tribes of Warm Springs, Oregon. He has also served on the Small Business and Innovative Research (SBIR) Evaluation Panel for the National Institutes of Health and evaluated programs for the Ministry of Hacienda, Chile and many others. He has taught at AWC/San Luis on the U.S./Mexican Border, at Central Oregon Community College’s Branch Campus on the Warm Springs Indian Reservation, and at Universidad San Sebastián in Concepción, Chile. Scott studied at Pontificia Universidad Católica de Chile, at Washington State University’s Edward R. Murrow School of Communication, and at Northern Arizona University–Flagstaff Department of English in the area of Professional Writing. He and his family live in Washington State.

Additions & Errata

3/21/22: The following links replaced those which were no longer working:

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