Small Business Management in the 21st CenturyVersion 1.0
By David T. Cadden and Sandra L. Lueder
- Unique perspective and streamlined approach.
- “Disaster Watch” scenarios included in each chapter that detail some of the major hazards small business managers face.
StudentsOnline Access Price: $32.95 Color Printed Textbook with Online Access Price: $57.95
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Small Business Management in the 21st Century offers a streamlined approach and a unique perspective as it treats small business management as a practical human activity, rather than as an abstract theoretical concept. The authors incorporate the use of technology and e-business as a way to gain competitive advantage over larger rivals. The text also acknowledges the constant need to examine how decisions affect cash flow and the value of each customer.
Chapter 1: Foundations for Small Business
Chapter 2: Your Business Idea: The Quest for Value
Chapter 3: Family Businesses
Chapter 4: E-Business and E-Commerce
Chapter 5: The Business Plan
Chapter 6: Marketing Basics
Chapter 7: Marketing Strategy
Chapter 8: The Marketing Plan
Chapter 9: Accounting and Cash Flow
Chapter 10: Financial Management
Chapter 11: Supply Chain Management: You Better Get It Right
Chapter 12: People and Organization
Chapter 13: The Search for Efficiency and Effectiveness
Chapter 14: Icebergs and Escapes
Chapter 15: Going Global: Yes or No?
The Instructor’s Manual guides you through the main concepts of each chapter and important elements such as learning objectives, key terms, and key takeaways. Can include answers to chapter exercises, group activity suggestions, and discussion questions.
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