Skip to content
< Back to Subjects General Business Textbooks

International Business: Opportunities and Challenges in a Flattening World

Mason A. Carpenter and Sanjyot P. Dunung
January 2018
Page Count: 
Online Ebook Price: 
Full Color Book + Online Ebook Price: 

This textbook is suitable for the following courses: International Business and Introduction to Global Business.

Blending the authors’ two unique backgrounds—one as an academic and the other as a practitioner— Carpenter and Dunung present a fresh approach to the subject of international business. This textbook not only provides the foundation for the subject, but also helps today’s learners understand what is really relevant in today’s constantly changing global business arena. The authors stress the importances of seeing borders as bridges, and not barriers, as they encourage entrepreneurship and discuss strategy.

New in This Version:
  • Up-to-date facts, statistics, and analysis.
  • New coverage of the ongoing changes in business and economics and their impact on cultural environments.
  • Updated information on the emerging markets, including markets in the Gulf and in Africa.
  • New analyses and perspectives on global businesses and their evolution.
  • Focus on the practical application of theory and information throughout the text.
  • Current and topical opening cases.
  • “Did You Know?” factoids about international business and local cultures.
  • “An Eye on Ethics” sections that provide examples of ethical issues that arise in international business.
  • End-of-chapter summaries including review questions, experiential exercises, and ethical dilemmas.
  • Closing section with specific and practical tools related to international business with supplemental support materials from each chapter.
  • Customizable.

At FlatWorld, we take pride in providing a range of high-quality supplements alongside our titles, to help instructors teach effectively. Supplements are available for instructors who have registered their adoption with us. If you need to review or preview something specific, please contact us.

Register for Flatworld

Already registered? Sign in here

Need assistance in supplementing your quizzes and tests? Our test item files (in Word format) contain many true/false, multiple choice, fill in the blanks, and short essay questions.

The Instructor Manual (in Word format) will help guide you through the main concepts of each chapter such as learning objectives, key terms and takeaways. Many also include explanations and answers to chapter exercises.

A PowerPoint presentation highlighting key learning objectives and the main concepts for each chapter are available for you to use in your classroom. You can either cut and paste sections or use the presentation as a whole.

Prefer printable tests? Download our test generator and start creating printable tests today! We offer a test generator for both PC and Mac users.

We have taken our test item file and created files to import into several Learning Management Systems. Click for detailed information and file availability.

Mason A. Carpenter University of Wisconsin-Madison

Mason (PhD, 1997, University of Texas at Austin) was the M. Keith Weikel professor of leadership at the University of Wisconsin-Madison’s Wisconsin School of Business. His research in strategic management concerned corporate governance, top management teams, social networks, and the strategic management of global startups and was published widely in leading management and strategy journals. He was also author of numerous books used in leading undergraduate, MBA, and education courses around the world, including Principles of Management published by Flat World Knowledge. He was associate editor of the Academy of Management Review and served on the editorial board of the Strategic Management Journal. At the University of Wisconsin, he was responsible for the undergraduate, MBA, and ExecMBA courses in business, corporate, and global strategy. With others, he had also advised the top management teams and business unit leaders of Fiskars, SABMiller, GE, Harley Davidson, Rockwell International, Vivendi, Kerry Ingredients, Covance, Danisco, Badger Meter, and Banta in the areas of strategy formulation, strategy implementation, and strategic change. His teaching accomplishments included MBA Professor of the Year, notoriety as one of the two most popular professors in several BusinessWeek MBA program polls, the Larson Excellence in Teaching award from the Wisconsin School of Business, and, most recently, a Distinguished Teaching award from the University of Wisconsin-Madison. He also worked to integrate experiential and behavioral perspectives of strategic management into the classroom through positions on the BPS and SMS Executive Committees, Doctoral and New Faculty BPS consortia, and the widely-used BPS Strategy Teaching Toolkit. He passed away in 2011 and is survived by his wife and two sons.
Sanjyot p dunung

Sanjyot P. Dunung Other / Unknown

Sanjyot is president of Atma Global (, a publisher of innovative, multimedia learning content, products, and solutions for the corporate, higher education, and K-12 markets, focusing on countries, cultures, and global business issues. The firm’s mission is to develop best-of-class, engaging learning solutions and products to enable people of all ages understand and successfully interact with people from other cultures. Additionally, the firm's Cultural Advisory Services provides thought leadership and assists global institutions in understanding the impact of culture on their global operations and objectives. Sanjyot is a recognized leader in the field of cross-cultural learning and has more than fifteen years of extensive experience in developing leading-edge, multimedia content learning solutions. Sanjyot also periodically authors articles on doing business internationally and entrepreneurship. Further, she has appeared on CNBC-TV, CNN International, Bloomberg TV, and various radio programs and is often a guest speaker at conferences and seminars addressing international business, global cultures, and entrepreneurship. Notably, she is the author of more than fifteen books, including: Doing Business in Asia: The Complete Guide, focusing on the cultural issues of conducting business in twenty Asian countries (1995 and 1998 by Simon & Schuster); Straight Talk About Starting and Growing Your Own Business (McGraw Hill, 2005); Starting Your Business and Growing Your Business (Business Expert Press, 2010); International Business (Flat World, 2011); and, bWise: Business Wisdom Worldwide Series (select titles Atma Global, 2015). Sanjyot began her career as a banker in with American and Japanese banks. Sanjyot was selected as a protégé member of the Committee of 200. She’s cofounder and president of the Dunung-Singh Foundation, committed to providing educational opportunities and hope to underprivileged children. She also served as a member of the board of directors of the US Committee for UNICEF (United Nations Children’s Fund). Sanjyot mentors Afghan women entrepreneurs through Project Artemis. Sanjyot’s academic history includes a BA from Northwestern University and an MBA, with an emphasis in international finance, from Thunderbird, School of Global Management. She is the school’s 1997 recipient of the Distinguished Alumni award. Sanjyot was born in India; was raised in Liverpool, England, and Chicago; and now lives in New York with her three sons.
Back to top