Information Systems: A Manager’s Guide to Harnessing Technology
- John Gallaugher
- July 2016
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This textbook is suitable for the following courses: Introduction to Information Systems, Strategic Information Systems, Capstone Information Systems course, Technology Entrepreneurship, Digital Organizations and Digital Leadership.
Information Systems: A Manager’s Guide to Harnessing Technology covers all of the standard topics in management information systems. Gallaugher provides a holistic view of how business and technology interrelate, and how technology can be used to enhance a growth strategy in a corporation. This textbook uses extensive case studies on contemporary firms as a key part of the pedagogy, in order to demonstrate the real-world application of the topics. Gallaugher wrote this textbook to be as engaging as the best Wired and Wall Street Journal articles.
- Expanded and updated mini cases and examples throughout.
- New compelling statistics on the challenges of easy-to-replicate technology with examples such as Facebook vs. Snapchat.
- Added section on Zara detailing its imitation resistant distribution channels, 5-star app, and more.
- Added information on the importance of data.
- Unique approach to information systems by leading with strategic thinking before diving into technical topics.
- Current and engaging case studies that challenge students to apply what they’ve learned.
- Coverage of not only strategy and technology basics, but also of critical concepts including data analytics, security, social media, the sharing economy, disruptive innovation, network effects and more.
- In-depth profiles on widely-known firms such as Facebook, Amazon, Google, Netflix, Rent the Runway, and Zara.
Chapter 11: Facebook: A Billion-plus users, the High-Stakes Move to Mobile, and Big Business from the Social Graph
Test Item File
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The Instructor Manual (in Word format) will help guide you through the main concepts of each chapter such as learning objectives, key terms and takeaways. Many also include explanations and answers to chapter exercises.
Powerpoint Lecture Notes
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For exercises that need a little more explanation, our Solutions Manual will take you step by step through solving the problem and offer explanations on the answer.
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