Mastering Strategic ManagementVersion 1.1 By: Dave Ketchen and Jeremy Short
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Mastering Strategic Management, v. 1.1
Dave Ketchen and Jeremy Short
WHAT'S NEW IN 1.1:
- MASTERING THE EVIDENCE:
Each chapter now includes one or more “Research Roundups.” A brief paragraph is used to summarize the findings of cutting-edge business research and to explain the implications of the findings.
- MASTERING ENTREPRENEURIAL STRATEGIES:
Each chapter now includes one or more “Small Business Spotlights.” Here we focus on small businesses that have devised unique innovations in order to succeed. This material helps students understand how small firms can make a big impact.
- MASTERING THE MOMENT:
Keeping a textbook current is essential. Each chapter in this new edition features updated cases and fresh examples. All material has been thoroughly reviewed by the authors and other leading academics to ensure that students have the most current and relevant knowledge.
In writing Mastering Strategic Management, the authors' goals were clear and simple:
- Enhance student engagement in strategic management courses.
- Create a better teaching experience for professors.
This textbook is suitable for these courses: Strategic Management
This textbook is suitable for 2 and 4 year institutions.
- VISUAL ADAPTATIONS OF KEY CONCEPTS:
It is well documented that many of today’s students are visual learners. Therefore, this textbook contains multiple graphic concept pages in every section of every chapter of the book. Think of graphic concept pages as almost like infographics for key concepts in each section. This feature sets Mastering Strategic Management apart from any strategic management book on the market today.
- REAL WORLD COMPANY EXAMPLES:
Utilizing well-known, currently operating corporations such as Apple helps students harness the conceptual coverage of the chapter in a relatable application for students.
- STRATEGY AT THE MOVIES:
This feature, in each chapter, links course concepts with a popular motion picture. In Chapter 1, for example, the authors describe how “The Social Network” illustrates intended, emergent, and realized strategies.
The Flat World Knowledge publishing model allows instructors to adapt the textbook to the exact needs of their specific class and student body.
See how easy it is to customize a textbook in this 4 minute demo: Flat World Editing Platform Video Demo
The Instructor’s Manual guides you through the main concepts of each chapter and important elements such as learning objectives, key terms, and key takeaways. Can include answers to chapter exercises, group activity suggestions, and discussion questions.
PowerPoint Lecture Notes
A PowerPoint presentation highlighting key learning objectives and the main concepts for each chapter are available for you to use in your classroom. You can either cut and paste sections or use the presentation as a whole.
PowerPoint Lecture Notes
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Test Bank Files for Import to Learning Management Systems
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Test Item File
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