Mastering Strategic Management, v. 1.1
Dave Ketchen and Jeremy Short
WHAT'S NEW IN 1.1:
- MASTERING THE EVIDENCE:
- MASTERING ENTREPRENEURIAL STRATEGIES:
- MASTERING THE MOMENT:
Each chapter now includes one or more “Research Roundups.” A brief paragraph is used to summarize the findings of cutting-edge business research and to explain the implications of the findings.
Each chapter now includes one or more “Small Business Spotlights.” Here we focus on small businesses that have devised unique innovations in order to succeed. This material helps students understand how small firms can make a big impact.
Keeping a textbook current is essential. Each chapter in this new edition features updated cases and fresh examples. All material has been thoroughly reviewed by the authors and other leading academics to ensure that students have the most current and relevant knowledge.
In writing Mastering Strategic Management, the authors' goals were clear and simple:
- Enhance student engagement in strategic management courses.
- Create a better teaching experience for professors.
This textbook is suitable for these courses: Strategic Management
This textbook is suitable for 2 and 4 year institutions.
- VISUAL ADAPTATIONS OF KEY CONCEPTS:
- REAL WORLD COMPANY EXAMPLES:
- STRATEGY AT THE MOVIES:
It is well documented that many of today’s students are visual learners. Therefore, this textbook contains multiple graphic concept pages in every section of every chapter of the book. Think of graphic concept pages as almost like infographics for key concepts in each section. This feature sets Mastering Strategic Management apart from any strategic management book on the market today.
Utilizing well-known, currently operating corporations such as Apple helps students harness the conceptual coverage of the chapter in a relatable application for students.
This feature, in each chapter, links course concepts with a popular motion picture. In Chapter 1, for example, the authors describe how “The Social Network” illustrates intended, emergent, and realized strategies.
The Flat World
Knowledge publishing model allows instructors to
adapt the textbook to the exact needs of their specific
class and student body.
See how easy it is to customize a textbook in this 4 minute demo: Flat World Editing Platform Video Demo
At FlatWorld, we take pride in providing a range of high-quality supplements alongside our titles, to help instructors teach effectively. Supplements are available for instructors who have registered their adoption with us. If you need to review or preview something specific, please contact us.
Test Item File
Need assistance in supplementing your quizzes and tests? Our test item files (in Word format) contain many true/false, multiple choice, fill in the blanks, and short essay questions.
The Instructor Manual (in Word format) will help guide you through the main concepts of each chapter such as learning objectives, key terms and takeaways. Many also include explanations and answers to chapter exercises.
Powerpoint Lecture Notes
A PowerPoint presentation highlighting key learning objectives and the main concepts for each chapter are available for you to use in your classroom. You can either cut and paste sections or use the presentation as a whole
Prefer printable tests? Download our test generator and start creating printable tests today! We offer a test generator for both PC and Mac users.
Testbank for Import to Learning Management System
We have taken our test item file and created files to import into several Learning Management Systems. Click for detailed information and file availability.