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Mastering Strategic Management

By: 
Dave Ketchen and Jeremy Short
Version: 
1.1
Published: 
January 2015
Page Count: 
322
Online Access Price: 
$29.95
Full Color Book + Online Access Price: 
$49.95
ISBN: 
978-1-4533-6949-4

Mastering Strategic Management, v. 1.1


Dave Ketchen and Jeremy Short


WHAT'S NEW IN 1.1:

  • MASTERING THE EVIDENCE:
  • Each chapter now includes one or more “Research Roundups.” A brief paragraph is used to summarize the findings of cutting-edge business research and to explain the implications of the findings.

  • MASTERING ENTREPRENEURIAL STRATEGIES:
  • Each chapter now includes one or more “Small Business Spotlights.” Here we focus on small businesses that have devised unique innovations in order to succeed. This material helps students understand how small firms can make a big impact.

  • MASTERING THE MOMENT:
  • Keeping a textbook current is essential. Each chapter in this new edition features updated cases and fresh examples. All material has been thoroughly reviewed by the authors and other leading academics to ensure that students have the most current and relevant knowledge.


In writing Mastering Strategic Management, the authors' goals were clear and simple:


  • Enhance student engagement in strategic management courses.
  • Create a better teaching experience for professors.

This textbook is suitable for these courses: Strategic Management

This textbook is suitable for 2 and 4 year institutions.


PEDAGOGICAL FEATURES:

  • VISUAL ADAPTATIONS OF KEY CONCEPTS:
  • It is well documented that many of today’s students are visual learners. Therefore, this textbook contains multiple graphic concept pages in every section of every chapter of the book. Think of graphic concept pages as almost like infographics for key concepts in each section. This feature sets Mastering Strategic Management apart from any strategic management book on the market today.

  • REAL WORLD COMPANY EXAMPLES:
  • Utilizing well-known, currently operating corporations such as Apple helps students harness the conceptual coverage of the chapter in a relatable application for students.

  • STRATEGY AT THE MOVIES:
  • This feature, in each chapter, links course concepts with a popular motion picture. In Chapter 1, for example, the authors describe how “The Social Network” illustrates intended, emergent, and realized strategies.

  • CUSTOMIZABILITY:
  • The Flat World Knowledge publishing model allows instructors to adapt the textbook to the exact needs of their specific class and student body.

    See how easy it is to customize a textbook in this 4 minute demo: Flat World Editing Platform Video Demo

Adopt this college textbook as is or personalize it online at Flat World. Change chapter titles, move content with ease, and delight in how much less your students pay. We publish peer-reviewed textbooks by expert authors. You make them perfect for your course. This is a comprehensive Strategic Management text which includes a wide range of pedagogical aids to keep students engaged and instructors on track.

At FlatWorld, we take pride in providing a range of high-quality supplements alongside our titles, to help instructors teach effectively. Supplements are available for instructors who have registered their adoption with us. If you need to review or preview something specific, please contact us.


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Need assistance in supplementing your quizzes and tests? Our test item files (in Word format) contain many true/false, multiple choice, fill in the blanks, and short essay questions.

The Instructor Manual (in Word format) will help guide you through the main concepts of each chapter such as learning objectives, key terms and takeaways. Many also include explanations and answers to chapter exercises.

A PowerPoint presentation highlighting key learning objectives and the main concepts for each chapter are available for you to use in your classroom. You can either cut and paste sections or use the presentation as a whole

Prefer printable tests? Download our test generator and start creating printable tests today! We offer a test generator for both PC and Mac users.

We have taken our test item file and created files to import into several Learning Management Systems. Click for detailed information and file availability.

Dave ketchen

Dave Ketchen Auburn University

Dave Ketchen serves as Lowder Eminent Scholar and Professor of Management at Auburn University. An award-winning educator, Ketchen has taught Strategic Management, Principles of Management, and Franchising. His research interests include strategic management, entrepreneurship, research methods, and strategic supply-chain management. He has published more than one hundred thirty articles in journals such as Administrative Science Quarterly, Academy of Management Journal, and Strategic Management Journal. He has served on thirteen editorial boards, including those of Academy of Management Review, Strategic Management Journal, and Journal of Management Studies. He has served as associate editor for seven journals, including Academy of Management Journal, Journal of International Business Studies, and Organizational Research Methods. Ketchen serves on the teaching team for the Entrepreneurship Bootcamp for Veterans with Disabilities at Florida State University, has acted as an expert witness, and has assisted a variety of private and public sector entities with strategic planning. He is the former chair of the board of directors for the Alabama Launchpad (a statewide business plan competition) and served on the Steering Committee for the Michelin Development–East Alabama (an entity that provided low-interest loans to fuel job creation).
Jeremy short

Jeremy Short University of Oklahoma

Jeremy Short is the Rath Chair in Strategic Management at the University of Oklahoma. His award-winning teaching includes classes such as Principles of Management, Strategic Management, Entrepreneurship, and Management History. Short's research focuses on the determinants of firm and organizational performance. He has published more than fifty articles in such journals as Strategic Management Journal, Organization Science, Personnel Psychology, Organizational Behavior and Human Decision Processes, Academy of Management Learning and Education, and Journal of Management Education, among others. He is an associate editor for the Journal of Management and serves on the editorial board of Organizational Research Methods. He also coauthored the first Harvard Business School case in graphic novel format.
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