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Cover of Understanding Media and Culture: An Introduction to Mass Communication v2.0
August 2017
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ISBN (Digital): 

Understanding Media and Culture: An Introduction to Mass Communication

Version 2.0
By Jack Lule

Key Features

  • Equipped with instructor supplements.
  • Customizable.


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Understanding Media and Culture: An Introduction to Mass Communication is a compelling, historical narrative sketching the ongoing evolution of media and technology. Today’s students are immersed in media–and while they expect new technology, they often lack the historical perspective. This understanding can help today’s learners comprehend, appreciate, anticipate, shape and control media technology.

New in This Version

  • Up-to-date coverage on media and culture.
  • Cutting-edge examples on virtual reality, the election of Donald Trump, and more.
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FlatWorld Homework

FlatWorld Homework includes multi-format questions written specifically for your FlatWorld book, which you can access through our stand-alone interface or integrate with your learning management system.

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Instructor’s Manual

Instructor’s Manual

The Instructor’s Manual guides you through the main concepts of each chapter and important elements such as learning objectives, key terms, and key takeaways. Can include answers to chapter exercises, group activity suggestions, and discussion questions.

Instructor’s Manual

PowerPoint Lecture Notes

PowerPoint Lecture Notes

A PowerPoint presentation highlighting key learning objectives and the main concepts for each chapter are available for you to use in your classroom. You can either cut and paste sections or use the presentation as a whole.

PowerPoint Lecture Notes

Test Generator - powered by Cognero

Test Generator - powered by Cognero

FlatWorld has partnered with Cognero, a leading online assessment system, that allows you to create printable tests from FlatWorld provided content.

Test Bank Files for Import to Learning Management Systems

Test Bank Files for Import to Learning Management Systems

For your convenience, we've packaged our test items for easy import into Learning Management Systems like Blackboard, Brightspace/D2L, Canvas, Moodle, or Respondus.

Test Item File

Test Item File

Need assistance in supplementing your quizzes and tests? Our test-item files (in Word format) contain many multiple-choice, fill-in-the-blank, and short-answer questions.

At FlatWorld, we take pride in providing a range of high-quality supplements alongside our titles, to help instructors teach effectively. Supplements are available for instructors who have registered their adoption with us. If you need to review or preview something specific, please contact us.

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Jack Lule Lehigh University

Jack Lule (PhD University of Georgia) is the Iacocca Endowed Professor of Journalism and Communication and Professor of Global Studies at Lehigh University. His research interests include globalization and media, international communication, international news reporting, cultural and critical studies of news, online journalism, and teaching with technology. Jack is the author of the award-winning Daily News, Eternal Stories: The Mythological Role of Journalism, published by Guilford Press. Called “a landmark book in the sociology of news,” the book argues that ancient myths can be found daily in current news pages. He is also the author of Globalization and Media: Global Village of Babel, now in its 4th edition. Jack has written more than 50 scholarly articles and book chapters; contributed to numerous newspapers and periodicals including The Philadelphia Inquirer, and has served as a commentator about the news on National Public Radio, the BBC, and other media outlets. Jack is a member of the editorial board of Journalism and Mass Communication Quarterly, Journalism and Communication Monographs, and Critical Studies in Media Communication. He has been awarded grants from The New York Times Company Foundation, the National Endowment for the Humanities and others, and he has received four Lehigh teaching awards.

Additions & Errata


Section 1.8:

Career Connection feature was changed due to two broken links which were referenced in the activity.


Section 12.1: Due to a broken link that this section was originally built around, the author has rewritten the content and provided a new link. Affected supplements have been updated as well.

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