Cookies help us deliver our services. By using our services, you agree to our use of cookies. Learn more
Updating Soon - September 2026
Cover of International Business: Opportunities and Challenges in a Flattening World v5.0
Publishing
September 2026
ISBN (Digital)
979-8-88794-691-7
Updating soon, expected to publish 9/24/26

International Business: Opportunities and Challenges in a Flattening World New: Podcasts Available

Version 5.0
By Sanjyot P. Dunung

Key Features

  • By integrating strategy, culture, and entrepreneurship, this text prepares students to navigate global markets. The book transforms theoretical fundamentals into a competitive mindset, enabling learners to analyze cultural impacts and seize international opportunities whether they are starting a new venture or leading an established one.
  • The narrative is organized around answers to key questions—the what, where, why, and how of international business.
  • Extensively updated to reflect ongoing geopolitical changes.
  • Blended academic and practitioner perspectives integrate recognized research with real-world, practical examples and discussions.
  • 72 high-interest videos are available within text chapters to enrich learning, engage students, and reinforce or augment many of the presented topics.
  • Supportive learning structure includes:
    • “What’s In It for Me?” in the form of questions that orient and engage learners
    • “Opening Case” with exercises provides a compelling, real-world-based scenario that aligns with the chapter discussions that follow
    • “Learning Objectives” preview each main head section and help focus the reader’s attention
    • “Did You Know?” provides context and additional insights about various cultures or business practices
    • “Focus” and “Spotlight” provide additional details and background about key facts or topics
    • “Key Takeaways” and “Exercises” at the end of each main head section help students consolidate the material just learned
    • “Amusing Anecdote” offers high-interest examples of global business situations, marketing snafus, and other mistakes coupled with related key international business facts
    • “Ethics in Action” presents typical ethical issues that arise in international businesses
    • “ToolKit Tips” outline specific and practical suggestions to enhance entrepreneurial, professional, and strategic skills
  • End-of-chapter exercises based on AACSB learning standards describe experiential exercises and pose ethical dilemmas. Answer guidelines are provided in the instructor’s manual.
  • Customizable.

International Business: Opportunities and Challenges in a Flattening World is suitable for courses called International Business, Global Business, or similar titles taught at the undergraduate and MBA levels at both two- and four-year colleges and universities.


Viewing national borders as bridges rather than barriers, this book integrates strategy, culture, and entrepreneurship to explore global opportunities and practical theory. Engaging, real-world features challenge students to analyze complex scenarios and think creatively. Ultimately, this text equips learners to lead and contribute effectively to global organizations or domestic firms facing international competition.

New in This Version

  • Updated to reflect the impact of recent geopolitical disruptions throughout the book to review how ongoing issues—including trade wars, tariffs, technology disruptions including artificial intelligence (AI), the global pandemic, supply chain challenges—impact business operations, strategic and scenario planning, and entrepreneurship.
  • New Spotlights on topics like Tik Tok, “How India is positioning itself as a manufacturing hub” and “Marketing to Global Millennials and Gen Z: Impact Consumers”
  • New and refreshed examples of businesses of all sizes, stages, and all across the globe have been integrated.
  • An updated, current discussion of emerging markets, integrating an update of each of the traditional BRICs, as well as key developed and developing countries. Includes a discussion of classifications including the global south and regional trade groups.
  • New videos

In Progress

  • All instructor supplements will be available by November 18, 2026.
  • Homework system for this title will be live by November 18, 2026.

  • About the Author
  • Acknowledgments
  • Dedications
  • Preface

  • Chapter 1: Introduction: What Is International Business?

    • 1.1 What Is International Business?
    • 1.2 Who Is Interested in International Business?
    • 1.3 Debate on Globalization
    • 1.4 Navigating Ethics and International Business
    • 1.5 Tips in Your Professional Toolkit: Developing a Global Mindset
    • 1.6 Tips in Your Professional Toolkit: Developing a Career in International Management
    • 1.7 End-of-Chapter Questions and Exercises

  • Chapter 2: Globalization, Political, Economic, Legal Systems, International Trade, and Foreign Direct Investment 

    • 2.1 What Is International Trade Theory?
    • 2.2 Political and Legal Factors That Impact International Trade
    • 2.3 Foreign Direct Investment
    • 2.4 Tips in Your Professional Toolkit: Managing How Governments Attract Trade and Investment
    • 2.5 End-of-Chapter Questions and Exercises

  • Chapter 3: World Economies

    • 3.1 Classifying World Economies
    • 3.2 Understanding the Developed World
    • 3.3 Developing World
    • 3.4 Emerging Economies
    • 3.5 Tips in Your Professional Toolkit: Researching the Local Market
    • 3.6 End-of-Chapter Questions and Exercises

  • Chapter 4: Global and Regional Economic Cooperation

    • 4.1 International Economic Cooperation Among Nations
    • 4.2 Regional Economic Integration
    • 4.3 The United Nations and the Impact on Trade
    • 4.4 End-of-Chapter Questions and Exercises

  • Chapter 5: Impact of Culture on Business

    • 5.1 What Is Culture and Why Does It Matter?
    • 5.2 What Are the Key Methods Used to Describe Cultures?
    • 5.3 Understanding How Culture Impacts Local Business Practices
    • 5.4 Impact of Culture on Global Business Ethics
    • 5.5 Tips in Your Professional Toolkit: Business Success Across Cultures
    • 5.6 End-of-Chapter Questions and Exercises

  • Chapter 6: International Finance

    • 6.1 What Is the International Monetary System?
    • 6.2 The Role of the IMF and the World Bank
    • 6.3 Understanding How International Monetary Policy, the IMF, and the World Bank Impact Business Practices
    • 6.4 Tips in Your Professional Toolkit: Global Jobs in the Development Arena
    • 6.5 End-of-Chapter Questions and Exercises

  • Chapter 7: Foreign Exchange and the Capital Markets

    • 7.1 What Do Global Professionals Need to Know About Currency and Foreign Exchange?
    • 7.2 Understanding International Capital Markets Fundamentals
    • 7.3 Venture Capital for Entrepreneurs and Global Professionals
    • 7.4 Tips in Your Professional Toolkit: Managing Venture Capitalists
    • 7.5 End-of-Chapter Questions and Exercises

  • Chapter 8: International Expansion and Global Market Opportunity Assessment

    • 8.1 Understanding International Expansion
    • 8.2 Conducting Opportunity Assessment: PESTEL Analysis
    • 8.3 Understanding CAGE Analysis
    • 8.4 Conducting Scenario Planning and Analysis
    • 8.5 Impact of Cybersecurity and Cyberterrorism on Business
    • 8.6 End-of-Chapter Questions and Exercises

  • Chapter 9: Entry Modes: Exporting, Importing, and Global Sourcing

    • 9.1 Main Entry Modes for International Expansion
    • 9.2 Understanding Importing and Exporting
    • 9.3 Understanding Countertrade
    • 9.4 Global Sourcing and Its Role in Business
    • 9.5 Legal and Operations of Export and Import
    • 9.6 What Options Do Companies Have for Export and Import Financing?
    • 9.7 Tips in Your Professional Toolkit: Conducting Business and Negotiating
    • 9.8 End-of-Chapter Questions and Exercises

  • Chapter 10: Global Strategy, Formulation, and Implementation 

    • 10.1 Business and Corporate Strategy
    • 10.2 Understanding the Key Strategies
    • 10.3 Understanding International Strategy
    • 10.4 Development of Strategy
    • 10.5 Tips in Your Professional ToolKit: Global Strategy Development Checklist
    • 10.6 End-of-Chapter Questions and Exercises

  • Chapter 11: Global Entrepreneurship and Intrapreneurship

    • 11.1 Global Entrepreneurship 
    • 11.2 What Do Entrepreneurs Do?
    • 11.3 Business Entrepreneurship Across Borders
    • 11.4 Born-Global Firms
    • 11.5 Global Intrapreneurship
    • 11.6 End-of-Chapter Questions and Exercises

  • Chapter 12: Understanding Global Operations

    • 12.1 International Business and the P-O-L-C Framework
    • 12.2 Research and Development (R&D)
    • 12.3 Intellectual Property Rights Around the Globe
    • 12.4 How to Organize and Where to Locate Research and Development Activities
    • 12.5 International Innovation
    • 12.6 Tips in Your Professional Toolkit: Leading with Innovation for the Bottom of the Pyramid (BOP)
    • 12.7 End-of-Chapter Questions and Exercises

  • Chapter 13: Global Talent and Leadership

    • 13.1 The Changing Role of Strategic Human Resources Management in International Business
    • 13.2 Managing and Leading: The Global War for Talent
    • 13.3 Effective Selection and Expatriate Placement Strategies
    • 13.4 Understanding the Roles of Pay Structure and Pay for Performance in Global Management
    • 13.5 Using the HRM Balanced Scorecard to Gauge and Manage Human Capital
    • 13.6 Tips in Your Professional Toolkit: Your Balanced Scorecard of Human Capital
    • 13.7 End-of-Chapter Questions and Exercises

  • Chapter 14: The Roles of Accounting and Finance as Competitive Advantages

    • 14.1 What Do Global Professionals Need to Know About International Accounting Standards
    • 14.2 Accounting in International Business
    • 14.3 Fundamentals of Finance for Global Professionals
    • 14.4 Financial Management in International Business
    • 14.5 Tips in Your Professional Toolkit: Sending and Receiving Payments Across Borders
    • 14.6 End-of-Chapter Questions and Exercises

  • Chapter 15: Global Marketing, Distribution, and Supply-Chain Management

    • 15.1 Overview of Global Marketing
    • 15.2 Critical Decision Points in Global Marketing Management
    • 15.3 Standardized or Customized Products
    • 15.4 Global Sourcing and Distribution
    • 15.5 Understanding Global Production and Supply-Chain Management
    • 15.6 The Role of Corporate Social Responsibility and Sustainability 
    • 15.7 End-of-Chapter Questions and Exercises

Sanjyot P. Dunung

Thunderbird School of Global Management

Sanjyot P. Dunung is CEO and founder of Atma Global, a developer of learning content and solutions for the corporate, education, and government markets. The firm integrates an understanding of business and social-sciences methodologies to derive perspectives on the global forces shaping business, government, and society.   

Recognized on Fast Company’s prestigious Most Innovative Companies list, her firm developed an award-winning "Netflix-style" digital service, Atma Insights, featuring proprietary, engaging, and essential learning videos on culture, country, business, and global topics for professionals, educators, and students.   

Leveraging her intuitive and seasoned in-depth knowledge as a social scientist with a practitioner-academic mindset, Sanjyot is renowned for her expertise in the multifaceted intersection of business, global affairs, culture, technology, and education, with a focus on the impact of cultures on organizations, individuals, and societies.     

She is a serial entrepreneur and global business executive with expertise in managing businesses through economic cycles and transformational change. A business evangelist and catalyst for growth, Sanjyot has multidisciplinary skills in strategic planning, business development, raising venture and private capital, proprietary product development (SaaS B2C and B2B), channel partner strategy, and leading global teams.   

She is deeply committed to empowering small businesses through education and advocacy. Currently, Sanjyot serves as a board member for the National Small Business Association, the Truman Center for National Policy, and the American Leadership Project. In these roles, she is passionate about supporting small businesses, driving impactful policy changes, and advocating for pragmatic global leadership. Previously, Sanjyot was a member of the Board of Directors of UNICEF USA.    

She has authored seventeen international business books and textbooks including a young adult novel, Maddie & Sayara, that explores the divergent paths of young girls around the world. Sanjyot has appeared on a range of global media and speaks at conferences addressing international business, global cultures, and entrepreneurship. She works to promote equality of opportunity by working closely with global not-for-profits, serving on global boards, and mentoring entrepreneurs. 


Sanjyot has received several awards including the including the 2024 Stevie Women in Business Award for Best Female Entrepreneur—Business Services, 2021 Outstanding 50 Asian Americans in Business Award, and the 2021 AmChamRepresent Business Transformation Award: Women in Business.


She received a BA, Northwestern University and an MBA, Thunderbird School of Global Management, where she received the Distinguished Alumni Award, serves on the Advisory Board, and is a Professor of Practice.

question_mark

Confirmation

Are you sure?