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Just Published
Cover of International Business: Opportunities and Challenges in a Flattening World v5.0
Published
September 2026
Page Count
618
ISBN (Digital)
979-8-88794-691-7

International Business: Opportunities and Challenges in a Flattening World New: AI-powered guidance within our eReader New: Textbook audio in 32 languages and dialects (upon request) New: Podcasts Available

Version 5.0
By Sanjyot P. Dunung

Included Supplements

Manual icon Manual Tests icon Tests

Key Features

  • By integrating strategy, culture, and entrepreneurship, this text prepares students to navigate global markets. The book transforms theoretical fundamentals into a competitive mindset, enabling learners to analyze cultural impacts and seize international opportunities whether they are starting a new venture or leading an established one.
  • The narrative is organized around answers to key questions—the what, where, why, and how of international business.
  • Extensively updated to reflect ongoing geopolitical changes.
  • Blended academic and practitioner perspectives integrate recognized research with real-world, practical examples and discussions.
  • 72 high-interest videos are available within text chapters to enrich learning, engage students, and reinforce or augment many of the presented topics.
  • Supportive learning structure includes:
    • “What’s In It for Me?” in the form of questions that orient and engage learners
    • “Opening Case” with exercises provides a compelling, real-world-based scenario that aligns with the chapter discussions that follow
    • “Learning Objectives” preview each main head section and help focus the reader’s attention
    • “Did You Know?” provides context and additional insights about various cultures or business practices
    • “Focus” and “Spotlight” provide additional details and background about key facts or topics
    • “Key Takeaways” and “Exercises” at the end of each main head section help students consolidate the material just learned
    • “Amusing Anecdote” offers high-interest examples of global business situations, marketing snafus, and other mistakes coupled with related key international business facts
    • “Ethics in Action” presents typical ethical issues that arise in international businesses
    • “ToolKit Tips” outline specific and practical suggestions to enhance entrepreneurial, professional, and strategic skills
  • End-of-chapter exercises based on AACSB learning standards describe experiential exercises and pose ethical dilemmas. Answer guidelines are provided in the instructor’s manual.
  • Customizable.

Educators

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Students

Online Access Price
$34.95
Color Printed Textbook with Online Access Price
$61.95
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International Business: Opportunities and Challenges in a Flattening World is suitable for courses called International Business, Global Business, or similar titles taught at the undergraduate and MBA levels at both two- and four-year colleges and universities.


Viewing national borders as bridges rather than barriers, this book integrates strategy, culture, and entrepreneurship to explore global opportunities and practical theory. Engaging, real-world features challenge students to analyze complex scenarios and think creatively. Ultimately, this text equips learners to lead and contribute effectively to global organizations or domestic firms facing international competition.

New in This Version

  • Updated to reflect the impact of recent geopolitical disruptions throughout the book to review how ongoing issues—including trade wars, tariffs, technology disruptions including artificial intelligence (AI), the global pandemic, supply chain challenges—impact business operations, strategic and scenario planning, and entrepreneurship.
  • New Spotlights on topics like Tik Tok, “How India is positioning itself as a manufacturing hub” and “Marketing to Global Millennials and Gen Z: Impact Consumers”
  • New and refreshed examples of businesses of all sizes, stages, and all across the globe have been integrated.
  • An updated, current discussion of emerging markets, integrating an update of each of the traditional BRICs, as well as key developed and developing countries. Includes a discussion of classifications including the global south and regional trade groups.
  • New videos

In Progress

  • All instructor supplements will be available by November 18, 2026.
  • Homework system for this title will be live by November 18, 2026.

Instructor’s Manual icon

Instructor’s Manual

The Instructor’s Manual guides you through the main concepts of each chapter and important elements such as learning objectives, key terms, and key takeaways. Can include answers to chapter exercises, group activity suggestions, and discussion questions.

Test Item File icon

Test Item File

Need assistance in supplementing your quizzes and tests? Our test-item files (in Word format) contain many multiple-choice, fill-in-the-blank, and short-answer questions.

Sample Syllabi icon

Sample Syllabi

Sample syllabi provide useful templates to help new faculty adopters revise their teaching plans to match their assigned FlatWorld textbook or lend insights to existing adopters on how to organize their classes.

Download

At FlatWorld, we take pride in providing a range of high-quality supplements alongside our titles, to help instructors teach effectively. Supplements are available for instructors who have registered their adoption with us. If you need to review or preview something specific, please contact us.

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Sanjyot P. Dunung

Thunderbird School of Global Management

Sanjyot P. Dunung is CEO and founder of Atma Global, a developer of learning content and solutions for the corporate, education, and government markets. The firm integrates an understanding of business and social-sciences methodologies to derive perspectives on the global forces shaping business, government, and society.   

Recognized on Fast Company’s prestigious Most Innovative Companies list, her firm developed an award-winning "Netflix-style" digital service, Atma Insights, featuring proprietary, engaging, and essential learning videos on culture, country, business, and global topics for professionals, educators, and students.   

Leveraging her intuitive and seasoned in-depth knowledge as a social scientist with a practitioner-academic mindset, Sanjyot is renowned for her expertise in the multifaceted intersection of business, global affairs, culture, technology, and education, with a focus on the impact of cultures on organizations, individuals, and societies.     

She is a serial entrepreneur and global business executive with expertise in managing businesses through economic cycles and transformational change. A business evangelist and catalyst for growth, Sanjyot has multidisciplinary skills in strategic planning, business development, raising venture and private capital, proprietary product development (SaaS B2C and B2B), channel partner strategy, and leading global teams.   

She is deeply committed to empowering small businesses through education and advocacy. Currently, Sanjyot serves as a board member for the National Small Business Association, the Truman Center for National Policy, and the American Leadership Project. In these roles, she is passionate about supporting small businesses, driving impactful policy changes, and advocating for pragmatic global leadership. Previously, Sanjyot was a member of the Board of Directors of UNICEF USA.    

She has authored seventeen international business books and textbooks including a young adult novel, Maddie & Sayara, that explores the divergent paths of young girls around the world. Sanjyot has appeared on a range of global media and speaks at conferences addressing international business, global cultures, and entrepreneurship. She works to promote equality of opportunity by working closely with global not-for-profits, serving on global boards, and mentoring entrepreneurs. 


Sanjyot has received several awards including the including the 2024 Stevie Women in Business Award for Best Female Entrepreneur—Business Services, 2021 Outstanding 50 Asian Americans in Business Award, and the 2021 AmChamRepresent Business Transformation Award: Women in Business.


She received a BA, Northwestern University and an MBA, Thunderbird School of Global Management, where she received the Distinguished Alumni Award, serves on the Advisory Board, and is a Professor of Practice.

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