- Published
- September 2026
- Page Count
- 528
- ISBN (Digital)
- 979-8-88794-481-4
A New Entrepreneurial Dynamic: 21st Century Startups and Small Businesses
Version 2.0
By Greg Autry
Included Supplements
Key Features
- New Entrepreneurial Dynamic (NED) is introduced as the core adaptive model for business development. It is fully described early in the book and carried throughout each chapter. NED emphasizes the importance of planning for change, being adaptable and flexible, building dynamic teams, and developing alternative strategies. (Chapter 2 “The New Entrepreneurial Dynamic”)
- Brand building and social media as well as production and manufacturing are emphasized as key components for success
- Unique coverage of the substantial roles of government and the macroeconomy and their impacts on small businesses are explored in depth, such as comparative incentives, loans, tax policies, and regulations (Chapter 15 “The Business Environment and Government”)
- Real-world examples include sidebar interviews and cases that profile a range of small businesses and successful entrepreneurs
- International Perspective equips learners with the knowledge and skills required to succeed in today’s dynamic, interconnected, global business environment
- Supportive Learning Structure
- “Learning Objectives” at the beginning of each main section help guide and focus students’ learning and stimulate student/faculty interactions
- Short, in-text examples illustrate concepts in context, for example “Opportunity Fail at Xerox” in Section 3.4 “Strategy Analysis Toolkit”
- “Key Takeaways” at the end of every main section echo and reinforce the section’s “Learning Objectives”
- Topical sidebars throughout that apply concepts or provide thought exercises such as and “The Harsh Reality of Collecting Accounts Receivable” in Section 13.2 “Financial Accounting,” or “Everything is Sales” in Section 11.4 “Organizing Sales”
- Case Studies at the end of every chapter apply the concepts discussed in the chapter to a real-world situation. Case-study discussion questions and suggested answer guidelines are included in the instructor’s manual
- Strong coverage of team building, leadership types, ethics, pain points, value chain, Porter’s Five Forces, minimum viable product, pros and cons of financing methods, crowd funding, angel financing, venture capital financing, relationship banking, social media, known brands, entrepreneurial thought processes, incubators, dashboards, customer satisfaction, global manufacturers, regulatory environment, lawsuits, and finance
Students
- Online Access Price
- $34.95
- Color Printed Textbook with Online Access Price
- $61.95
A New Entrepreneurial Dynamic: 21st Century Startups and Small Businesses is appropriate for Entrepreneurship, Technology Entrepreneurship, or Small Business courses taught at the undergraduate level at two- and four-year colleges and universities and at the MBA level.
A New Entrepreneurial Dynamic: 21st Century Startups and Small Businesses redefines small business education for the 2020s. It provides a comprehensive roadmap for the entire lifecycle—from initial ideation to strategic management—of both growth-oriented startups and lifestyle businesses. For faculty who have struggled to find an affordable, modern text that doesn't feel like a relic, this provides the contemporary edge your curriculum has been missing.
A New Entrepreneurial Dynamic: 21st Century Startups and Small Businesses is geared to learners who grasp information quickly by consuming information in concise and real-world contexts. Its accessible, personal, learner-centered narrative is built on an innovative entrepreneurship paradigm, the New Entrepreneurial Dynamic (NED), that discourages reliance on formal business plans and instead focuses on forming winning teams, adaptability, innovation, and alternative strategies. As a result, this book is more in tune with the spirit of modern entrepreneurship that is experimental by nature, more tolerant of risk and failure, and encourages iterative evolution on a day-to-day basis.
New in This Version
Key updates include:
- Updated and enhanced text throughout
- New Ethical Discussion boxes added to every chapter to challenge readers to navigate the moral dilemmas and social responsibilities in building a modern venture
- Two new cases are included to provide fresh, real-world examples of the entrepreneurial process in action
- New video links integrated in every chapter
- About the Author
- Acknowledgments
- Dedication
- Preface
- Foreword: Entrepreneurs and the New Entrepreneurial Dynamic, by Randy Komisar
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Chapter 1: The Entrepreneur in Context
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Chapter 2: The New Entrepreneurial Dynamic
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Chapter 3: Strategy: Capturing and Maintaining Competitive Advantage
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Chapter 4: Opportunity Recognition
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Chapter 5: Feasibility Analysis and Opportunity Evaluation
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Chapter 6: Team Building and Leadership
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Chapter 7: Funding
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Chapter 8: Launching
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Chapter 9: Brand Building
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Chapter 10: Marketing
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Chapter 11: Selling
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Chapter 12: Operations
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Chapter 13: Accounting
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Chapter 14: Managing Cash Flow and Finance
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Chapter 15: The Business Environment and Government
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Chapter 16: Exiting and Harvesting
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Appendix A: Final Thoughts
FlatWorld Homework
FlatWorld Homework includes multi-format questions written specifically for your FlatWorld book, which you can access through our stand-alone interface or integrate with your learning management system.
Instructor’s Manual
The Instructor’s Manual guides you through the main concepts of each chapter and important elements such as learning objectives, key terms, and key takeaways. Can include answers to chapter exercises, group activity suggestions, and discussion questions.
PowerPoint Lecture Notes
A PowerPoint presentation highlighting key learning objectives and the main concepts for each chapter are available for you to use in your classroom. You can either cut and paste sections or use the presentation as a whole.
Test Generator - powered by Cognero
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Test Bank Files for Import to Learning Management Systems
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Test Item File
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Sample Syllabi
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Other Supplements
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