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January 2019


Laura Portolese, Jaclyn A. Krause, and Julie R. Bonner
January 2019
Page Count: 
300 (est)
Online Access Price: 
Full Color Book + Online Access Price: 
This book covers all the expected topics, but is written in a clear, non-academic style and focuses on service-oriented businesses. Replete with cases and real-world examples, it will engage students with its conversational tone and realistic approach to launching a new business in today’s fast-paced and competitive environment.
  • About the Authors
  • Acknowledgements
  • Dedication
  • Preface
  • Chapter 1: What is Entrepreneurship?

  • 1.1 Entrepreneurs And Entrepreneurship – Defining What We Mean By Small Business
  • 1.2 How Small Businesses Helped Shape America
  • 1.3 Why Start Your Own Business?
  • 1.4 Dispelling The Myths About Small Business Ownership: It’s A Lot Of Work!
  • Chapter 2: Understanding the Basics of Business

  • 2.1 Business Ownership Models
  • 2.2 Service Businesses Vs. Product Businesses
  • 2.3 Franchising
  • 2.4 Self Employment Vs. Entrepreneurship
  • 2.5 The Characteristics And Mindset Of An Entrepreneur
  • Chapter 3: How Do I Determine a Good Idea and Opportunity?

  • 3.1 The Timmons Framework
  • 3.2 Generating A Good Idea
  • 3.3 Evaluating The Idea: Opportunity Assessment Plans
  • 3.4 Nailing Down The Idea: Planning For Product Or Service Development
  • Chapter 4: How Do I Write a Marketing Plan?

  • 4.1 Market Research Methods
  • 4.2 Target Markets
  • 4.3 The Marketing Mix
  • 4.4 Writing The Marketing Plan
  • Chapter 5: How Do I Perform Financial Analysis?

  • 5.1 Funding Source Options
  • 5.2 How Do I Estimate Needed Funding?
  • 5.3 How Do I Read Financial Statements?
  • 5.4 How Do I Perform A Break Even Analysis?
  • 5.5 How Do I Write A Financial Plan?
  • Chapter 6: How Do I Write an Operational Plan?

  • 6.1 Location
  • 6.2 Facilities And Equipment
  • 6.3 Employees And Insurance
  • 6.4 Suppliers, Supplier Management And Cost Decisions
  • 6.5 Writing The Operational Plan
  • Chapter 7: How to Write a Management Plan

  • 7.1 Building A Team
  • 7.2 Organizational Structures
  • 7.3 Writing The Organization And Management Plan
  • Chapter 8: How to Put Together a Business Plan

  • 8.1 Formal Vs. Informal Business Plans: When You Need Each
  • 8.2 The Components Of A Business Plan: From The Executive Summary Through The Appendix
  • 8.3 Resources To Help You Prepare Your Plan And Obtain Funding 
  • 8.4 Presenting The Plan To Potential Investors
  • Chapter 9: How Do I Manage Change?

  • 9.1 Understanding Factors That Impact The Business
  • 9.2 External Factors
  • 9.3 Internal Factors
  • 9.4 Additional Considerations For Managing Change
  • Chapter 10: Handling Human Resources

  • 10.1 Recruitment, Selection, And Hiring Process
  • 10.2 Training And Development
  • 10.3 Compensation
  • 10.4 Other Hr Considerations
  • Chapter 11: How Do I Grow My Business?

  • 11.1 External Sources Of Growth
  • 11.2 Internal Sources For Growth
  • 11.3 Models For Innovation And Growth Management
  • Chapter 12: Planning for the Future

  • 12.1 Succession Planning
  • 12.2 The Future Of Entrepreneurship
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    Laura portolese

    Laura Portolese Central Washington University

    Laura Portolese (Doctorate, Argosy University) is the author or co-author of four books with FlatWorld (Human Resource Management, Human Relations, The Art of Supervision and Leadership, and Consumer Behavior Today). Professor Portolese holds a master of business administration from City University and a doctorate of business administration from Argosy University. She teaches in the Department of Information Technology and Administrative Management, part of the Cenral Washington University’s College of Education and Professional Studies. Before beginning her teaching career, Professor Portolese worked for several organizations in management and operations. She’s also an entrepreneur who has performed consulting work for companies such as Microsoft.

    Jaclyn A. Krause Central Washington University

    Jackie Krause (Ph.D., Walden School of Management) earned her degree in applied management and information sciences. She possesses thirty-five years of comprehensive and progressive experience in information technology work including network administration, application design and development including web-based applications, website development, information systems analysis, design, and architecture, and information technology project management. Professor Krause has been an academic department chair responsible for supervising the activities of forty-five full-time and adjunct faculty in the School of Information Systems and Technology. She is also an IT professional who has been embedded within business units and has supervised faculty and help desk staff, led teams of system administrators, and led multi-discipline, cross-functional project teams as a project manager.

    Julie R. Bonner Central Washington University

    Julie Bonner (Doctorate, University of Phoenix) earned her degree in management. She has consulted extensively for large clients in the aerospace, consumer products, and gaming industries providing services in accounting and information systems design.
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