- Laura Portolese, Jaclyn A. Krause, and Julie R. Bonner
- January 2019
- Page Count:
- 300 (est)
- Online Access Price:
- Full Color Book + Online Access Price:
Chapter 1: What is Entrepreneurship?
Chapter 2: Understanding the Basics of Business
Chapter 3: How Do I Determine a Good Idea and Opportunity?
Chapter 4: How Do I Write a Marketing Plan?
Chapter 5: How Do I Perform Financial Analysis?
Chapter 6: How Do I Write an Operational Plan?
Chapter 7: How to Write a Management Plan
Chapter 8: How to Put Together a Business Plan
Chapter 9: How Do I Manage Change?
Chapter 10: Handling Human Resources
Chapter 11: How Do I Grow My Business?
Chapter 12: Planning for the Future
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All Instructor Supplements will be available by March 15, 2019.
Test Item File
Need assistance in supplementing your quizzes and tests? Our test item files (in Word format) contain many true/false, multiple choice, fill in the blanks, and short essay questions.
The Instructor Manual (in Word format) will help guide you through the main concepts of each chapter such as learning objectives, key terms and takeaways. Many also include explanations and answers to chapter exercises.
Powerpoint Lecture Notes
A PowerPoint presentation highlighting key learning objectives and the main concepts for each chapter are available for you to use in your classroom. You can either cut and paste sections or use the presentation as a whole
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