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Published
January 2022
Page Count
506
ISBN (Digital)
978-1-4533-9411-3

A New Entrepreneurial Dynamic: 21st Century Startups and Small Businesses New: AI-powered guidance within our eReader New: Textbook audio in 32 languages and dialects (upon request) New: Podcasts Available

Version 1.0
By Greg Autry

Included Supplements

Key Features

  • New Entrepreneurial Dynamic (NED) is introduced as the core adaptive model for business development. It is fully described early in the book and carried throughout each chapter. NED emphasizes the importance of planning for change, being adaptable and flexible, building dynamic teams, and developing alternative strategies. (Chapter 2 “The New Entrepreneurial Dynamic”)
  • Brand building and social media are emphasized as key components for success.
  • Unique coverage of the substantial roles of government and the macroeconomy and their impacts on small businesses are explored in depth, such as bailouts, COVID lockdowns, loans, and regulations. (Chapter 15 “The Business Environment and Government”)
  • Real-world examples include sidebar interviews and cases that profile a range of small businesses and successful entrepreneurs.
  • International perspective equips learners with the knowledge and skills required to succeed in today’s dynamic, interconnected, global business environment.
  • Supportive Learning Structure
    • “Learning Objectives” at the beginning of each main section help guide and focus students’ learning and stimulate student/faculty interactions.
    • Short, in-text examples illustrate concepts in context, for example “Opportunity Fail at Xerox” in Section 3.4 “Strategy Analysis Toolkit.”
    • “Key Takeaways” at the end of every main section echo and reinforce the section’s “Learning Objectives.”
    • Topical sidebars throughout that apply concepts or provide thought exercises such as and “The Harsh Reality of Collecting Accounts Receivable” in Section 13.2 “Financial Accounting,” or  “Everything is Sales” in Section 11.4 “Organizing Sales.”
    • Case Studies at the end of every chapter apply the concepts discussed in the chapter to a real-world situation. Case-study discussion questions and suggested answer guidelines are included in the instructor’s manual.
  • Strong coverage of team building, leading, ethics, pain points, value chain, Porter’s Five Forces, minimum viable product, pros and cons of financing sources, crowd funding, angel financing, venture capital financing, relationship banking, social media, known brands, entrepreneurial thought processes, incubators, dashboards, customer satisfaction, COVID-19 impacts, global manufacturers, regulatory environment, lawsuits, and finance.

Students

Online Access Price
$34.95
Color Printed Textbook with Online Access Price
$61.95
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A New Entrepreneurial Dynamic: 21st Century Startups and Small Businesses is appropriate for Entrepreneurship, Technology Entrepreneurship, or Small Business courses taught at the undergraduate level at two- and four-year colleges and universities and at the MBA level. 

A New Entrepreneurial Dynamic: 21st Century Startups and Small Businesses builds on the most current and relevant thinking in small business education and research. It provides students, aspiring entrepreneurs, and startup founders with the complete base of foundational knowledge required to develop, finance, manage, and operate a small growth or lifestyle business in today’s fast moving and dynamic business environment. This approach will appeal in particular to faculty who have been gathering their own materials because they have had trouble finding an affordable textbook that resonates with students and reflects a modern approach entrepreneurship and small business management.

A New Entrepreneurial Dynamic: 21st Century Startups and Small Businesses is geared to learners who grasp information quickly by consuming information in concise and real-world contexts. Its accessible, learner-centered narrative is built on an innovative entrepreneurship paradigm, the New Entrepreneurial Dynamic (NED), that discourages overreliance on formal business plans and instead focuses on forming winning teams, adaptability, innovation, and alternative strategies. As a result, this book is more in tune with the spirit of modern entrepreneurship that is experimental by nature, more tolerant of risk and failure, and encourages iterative evolution on a day-to-day basis.

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FlatWorld Homework

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Instructor’s Manual

The Instructor’s Manual guides you through the main concepts of each chapter and important elements such as learning objectives, key terms, and key takeaways. Can include answers to chapter exercises, group activity suggestions, and discussion questions.

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PowerPoint Lecture Notes

A PowerPoint presentation highlighting key learning objectives and the main concepts for each chapter are available for you to use in your classroom. You can either cut and paste sections or use the presentation as a whole.

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Greg Autry

University of Central Florida

Greg Autry (PhD University of California, Irvine) is the Associate Provost for Space Commercialization and Strategy at the University of Central Florida. He was previously the Director of Space Leadership, Policy, and Business at Thunderbird School of Global Management. He pioneered management research and degree programs in the business of space.

Greg served as White House Liaison at NASA and has twice been nominated by the President to serve as the Chief Financial Officer of NASA (2020, 2025). He previously served as the Chair of the Safety Working Group on the Commercial Space Transportation Advisory Committee (COMSTAC) within the US Federal Aviation Administration (FAA). He has advised a number of startups including Relativity Space, Interstellar Lab, and Volta Space Technologies. He is a visiting professor at Imperial College London and Vice President for Space Development at the National Space Society. Previously, Greg was Assistant Professor of Clinical Entrepreneurship in Marshall School of Business at the University of Southern California and taught entrepreneurship and strategy at the University of California, Irvine.

Greg is also a serial entrepreneur who cofounded HAL Labs, a game developer that coded the Apple version of Pac-Man while he was still a high-school student. That software was purchased by Atari. Greg also cofounded Dr. Micro, a PC services firm sold to CompuCom System; Wired Images, an e-commerce content creator for Planet Rx; Network Corps, a developer of health-care enterprise applications for Kaiser Permanente; and Elevated Materials, an upcycler of aerospace carbon fiber scrap. 

Greg's research interests include entrepreneurship, space commerce, technology innovation, and trade policy. He is the coauthor of Death by China (Pearson) which was subsequently turned into a feature-length documentary film narrated by Martin Sheen. Greg’s work has been published in major news outlets including the San Francisco Chronicle, LA Times, Washington Times, The Wall Street Journal, the Washington Post, and SpaceNews. He has been featured on CNN, the BBC, and Fox news. Greg has testified to the U.S. House and Senate and has presented at the Canadian Parliament. He has spoken at the Heritage Foundation, the National Association of Business Economists, The National Press Club, the AIAA Space conference, and the California Democratic Party Convention. Greg’s goal in writing A New Entrepreneurial Dynamic: 21st Century Startups and Small Businesses was to produce an affordable textbook on entrepreneurship that even an entrepreneur would read.

Additions & Errata

1/30/24: Chapter 14, section 1: Asterisks added to the following ratios 

Current Ratio

Cash Ratio

Return on Capital Employed (ROCE)

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