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January 2019
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Entrepreneurial Finance

Homework system included
By: 
William S. Hettinger and John Dolan-Heitlinger
Version: 
2.0
Publishing: 
January 2019
Page Count: 
400 (est)
Online Access Price: 
$29.95
Full Color Book + Online Access Price: 
$54.95
ISBN: 
978-1-4533-9287-4

This textbook is suitable for the following courses: Entrepreneurial Finance, Basic Finance or Finance for Non-Finance Executives

Entrepreneurial Finance is an easy-to-understand for finance book which covers the fundamentals basics of finance. It presents key concepts in a straightforward, consistent manner and clearly explains what key financial information means and how to use it effectively to plan, launch or run a business. Throughout the book, Hettiger and Dolan-Heitlinger use case studies that are representative of the business that students are likely to encounter in the real world, including a retail shop, a small manufacturing business and a service organization.

  • Clear and concise explanations.
  • Describes how to perform financial calculations, what they mean and how to use the results to compare a business to itself, competitors, and the industry over time .
  • Includes how to do basic ratio calculations and discuss the ratios typical for various industries and how to find comparative ratios.
  • Real-world cases focus on small-businesses with diverse leadership.
  • Key chapter focuses on management decision tools (ROI, Breakeven, Benefit-Cost Analysis, NPV, and IRR).
  • Preface
  • Chapter 1: How Businesses Make Money

  • 1.1 Key Business Strategies
  • 1.2 Where’s Your Focus?
  • 1.3 Using Financial Statements
  • 1.4 Chapter Summary
  • 1.5 Exercises
  • Chapter 2: Three Sample Companies

  • 2.1 Manufacturing Company: Boutique Handbags
  • 2.2 Professional Service Firm: Uptown Chiropractic
  • 2.3 Retail Store: Bonnie’s Beachwear
  • 2.4 Chapter Summary
  • 2.5 Exercises
  • Chapter 3: Cash Flow Statements: The Basics

  • 3.1 What Is Cash?
  • 3.2 Understanding The Cash Flow Statement
  • 3.3 Cash Flow At Bonnie’s Beachwear
  • 3.4 Organize Your Cash Flow By Activity
  • 3.5 Chapter Summary
  • 3.6 Exercises
  • Chapter 4: Profit and Loss Statement Basics

  • 4.1 Profit Is An Estimate
  • 4.2 Understanding The Profit And Loss Statement
  • 4.3 Examining The Profit And Loss Statement
  • 4.4 Bonnie’s Beachwear Profit And Loss Statement
  • 4.5 Chapter Summary
  • 4.6 Exercises
  • Chapter 5: Difference between Cash and Profit

  • 5.1 Asset And Financing Activity
  • 5.2 Timing
  • 5.3 Profit Without Cash
  • 5.4 Cash Without Profit
  • 5.5 Chapter Summary
  • 5.6 Exercises
  • Chapter 6: Balance Sheet Basics

  • 6.1 Understanding The Balance Sheet
  • 6.2 Examining The Balance Sheet
  • 6.3 Bonnie’s Beachwear Balance Sheet
  • 6.4 Chapter Summary
  • 6.5 Exercises
  • Chapter 7: How the Balance Sheet Varies by Business Type

  • 7.1 Retail Business
  • 7.2 Manufacturing Business
  • 7.3 Service Business
  • 7.4 Chapter Summary
  • 7.5 Exercises
  • Chapter 8: How Financial Statements Tie Together

  • 8.1 Operating Activities
  • 8.2 Financing Activities
  • 8.3 Asset Activities
  • 8.4 Chapter Summary
  • 8.5 Exercises
  • Chapter 9: Understanding the Indirect Cash Flow Statement

  • 9.1 Operating Cash Flow
  • 9.2 Examining The Indirect Operating Cash Flows At Bonnie’s Beachwear
  • 9.3 Examining Indirect Asset Activity And Financing Activity Cash Flow At Bonnie’s Beachwear
  • 9.4 Putting It All Together
  • 9.5 Chapter Summary
  • 9.6 Exercises
  • Chapter 10: Evaluating Profitability

  • 10.1 Gross Margin
  • 10.2 Operating Margin
  • 10.3 Net Margin
  • 10.4 Analyzing Your Margins
  • 10.5 Return On Assets
  • 10.6 Return On Equity
  • 10.7 Chapter Summary
  • 10.8 Exercises
  • Chapter 11: Working Capital and Operational Efficiency

  • 11.1 Working Capital
  • 11.2 Efficiency Ratios
  • 11.3 Efficiency At Boutique Handbags
  • 11.4 Analyzing Your Efficiency
  • 11.5 Managing Collection And Payment Periods
  • 11.6 Is Boutique Handbags Efficient?
  • 11.7 Chapter Summary
  • 11.8 Exercises
  • Chapter 12: Can You Pay Your Bills?

  • 12.1 Liquidity Ratios
  • 12.2 Liquidity At Bonnie’s Beachwear
  • 12.3 Understanding Liquidity Ratios
  • 12.4 Chapter Summary
  • 12.5 Exercises
  • Chapter 13: Can You Pay the Bank?

  • 13.1 Leverage Ratios
  • 13.2 Leverage At Uptown Chiropractic
  • 13.3 Industry Leverage Ratios
  • 13.4 Chapter Summary
  • 13.5 Exercises
  • Chapter 14: Measuring Percentage Change

  • 14.1 Understanding Percentage Change
  • 14.2 Percentage Change At Bonnie’s Beachwear
  • 14.3 Comparing Alternatives Using Percentage Change
  • 14.4 Chapter Summary
  • 14.5 Exercises
  • Chapter 15: Using Finance Tools to Manage Your Business

  • 15.1 Focus On Your Strategy
  • 15.2 Focus On Your Cash
  • 15.3 Use Your Tools
  • 15.4 Chapter Summary
  • 15.5 Exercises
  • Chapter 16: What to Consider When Starting Your Business

  • 16.1 Use Your Expertise
  • 16.2 Identify Products And Services
  • 16.3 Customers
  • 16.4 Prices And Margins
  • 16.5 Cash
  • 16.6 Working Capital Needs
  • 16.7 Return
  • 16.8 Chapter Summary
  • 16.9 Exercises
  • Chapter 17: Legal and Your Business

  • 17.1 Legal Structure
  • 17.2 Licenses And Permits
  • 17.3 Protecting Intellectual Capital
  • 17.4 Contracts
  • 17.5 Chapter Summary
  • 17.6 Exercises
  • Chapter 18: Accounting and Your Business

  • 18.1 Fiscal Year
  • 18.2 Cash And Accrual Accounting
  • 18.3 Accounting Software And Systems
  • 18.4 Chapter Summary
  • 18.5 Exercises
  • Chapter 19: Taxes and Your Business

  • 19.1 Income Taxes
  • 19.2 Payroll Taxes
  • 19.3 Sales Taxes
  • 19.4 Chapter Summary
  • 19.5 Exercises
  • Chapter 20: Starting Your Business

  • 20.1 Setting Up The Business
  • 20.2 Building Sales Volume
  • 20.3 Positive Cash Flow
  • 20.4 How Much Money Does A Business Need?
  • 20.5 Chapter Summary
  • 20.6 Exercises
  • Chapter 21: When Growth Makes Sense

  • 21.1 Growth To Meet Customer Demand
  • 21.2 Growth To Remain Operationally Efficient
  • 21.3 Growth To Remain Competitive
  • 21.4 Growth Due To Industry Changes
  • 21.5 Growth Requires Money
  • 21.6 Growth Requires Organizational Capacity
  • 21.7 Chapter Summary
  • 21.8 Exercises
  • Chapter 22: Planning and Budgeting Growth

  • 22.1 Understanding Projections
  • 22.2 First Year Operations
  • 22.3 Growing Uptown Chiropractic
  • 22.4 How Fast Should You Grow?
  • 22.5 Chapter Summary
  • 22.6 Exercises
  • Chapter 23: Evaluating Growth

  • 23.1 Have Profits Increased?
  • 23.2 Have Margins Increased?
  • 23.3 Have Returns Increased?
  • 23.4 Chapter Summary
  • 23.5 Exercises
  • Chapter 24: Sales Projection Analysis

  • 24.1 Speaking Economics
  • 24.2 Break Even Volume
  • 24.3 Break Even Amount
  • 24.4 Can You Sell That Many?
  • 24.5 Chapter Summary
  • 24.6 Exercises
  • Chapter 25: Cost–Benefit Analysis

  • 25.1 Analyzing Investments And Capital Expenditures
  • 25.2 Return On Investment
  • 25.3 Payback Period
  • 25.4 Break Even On Investment
  • 25.5 Examining Investment Opportunities At Johnny’s Garage
  • 25.6 Limitations Of Cost Benefit Analysis
  • 25.7 Chapter Summary
  • 25.8 Exercises
  • Chapter 26: Time Value of Money

  • 26.1 Understanding The Time Value Of Money
  • 26.2 Future Value
  • 26.3 Present Value
  • 26.4 Net Present Value
  • 26.5 Determining Interest Rates And Discount Rates
  • 26.6 Internal Rate Of Return
  • 26.7 Examining The Time Value Of Money At Johnny’s Garage
  • 26.8 Chapter Summary
  • 26.9 Exercises
  • Chapter 27: Doing Business Internationally

  • 27.1 Exporting
  • 27.2 Importing
  • 27.3 Understanding International Payments
  • 27.4 Understanding Exchange Rates
  • 27.5 Hedging Exchange Rates
  • 27.6 Big Macs And Purchasing Power Parity
  • 27.7 Chapter Summary
  • 27.8 Exercises
  • Chapter 28: Finding Money to Start and Operate Your Business

  • 28.1 Your Money
  • 28.2 Family And Friends
  • 28.3 Small Business Lenders
  • 28.4 Outside Investors And Venture Capitalists
  • 28.5 Crowdfunding
  • 28.6 Chapter Summary
  • 28.7 Exercises
  • Planning Your Business
  • Making Your Business Legal
  • Planning Your Accounting and Taxes
  • Startup Expenses
  • Sales and Cost of Goods Sold Forecast
  • Monthly Expenses
  • Cash Needs Forecast
  • Sensitivity Analysis
  • Business Forecasting Model
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    William S. Hettinger flatworld

    William S. Hettinger is an internationally known educator and consultant with more than twenty-five years’ experience in finance, entrepreneurship, real estate, and leadership. He is a principal at the Institute for Finance and Entrepreneurship and president and founder of Prosperous Communities, a housing and economic development consultancy. He has taught finance and entrepreneurship to graduate and undergraduate students for over a decade and is currently an adjunct professor at Albertus Magnus College and Bay Path University.
    Dr. Hettinger has been featured in publications including the Wall Street Journal, Bloomberg Businessweek, CBSNews Money Watch, the Associated Press, and the Kauffman Foundation’s Entrepreneurship.org. He has also been a guest on NPR and numerous local TV and radio shows.
    Dr. Hettinger earned his Ph.D. in International Development from the University of Southern Mississippi, where his research focused on resident housing in resort communities. He also earned an MBA from Rensselaer Polytechnic Institute and a BA in Mathematics and Economics from the University of Buffalo. His research interests include professional financial literacy, market failures, and workforce housing.

    John Dolan-Heitlinger flatworld

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